Tag Archives: opinion

Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming. The growth of mobile gaming in the past few years is hardly uncharted territory, but even to the most mobile savvy among us, the numbers are staggering. In 2013, eight per …

EeGeo CEO Ian Hetherington discusses the potential ways in which developers can build on the success of Niantic's location-based phenomenon

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …

Rick Gibson discusses the promising results of a new study into the UK development scene and reveals the effect Brexit could have on finding funding

Kiss’ Darryl Still discusses how to manage expectations for a new IP

SuperData director of research and head of VR/AR strategy Stephanie Llamas takes a look at why companies in the region have embraced the nascent medium

Simon Roth offers insight into the multitude of factors that can hinder a game's development

Core Design Studio UK’s Troy Horton looks ahead to the ways that new console hardware, the blurring of lines between platforms and external art development could evolve in coming years

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next generation, and why mainstream media and brands must pay very, very close attention I still take some relish when I reel off the statistics of this phenomenal industry, despite it being the umpteenth time I’ve invoked …

Suddenly find yourself in a mental rut? Don’t panic: Shahid Ahmad is here to talk developers through his 12-step process for solving any creative problem