Tag Archives: partnership

Green Man Gaming to serve as official Gfinity Championship supplier

UK eSports firm Gfinity and digital games retailer Green Man Gaming have penned a deal surrounding the former’s upcoming pro-gaming tournament. Under the new partnership – the second-such collaboration in as many weeks for Gfinity, following its two-year hookup with The Sun owner News UK – Green Man Gaming will …

Read More »

UK eSports firm Gfinity partners with marketing agencies Pitch and Threepipe

Ahead of its plan to build the UK’s first eSports arena, Gfinity has inked commercial deals with two marketing outlets. Sports marketing agency Pitch International will become the exclusive commercial agency for the debut Gfinity Championships event. The Championships will take place between March and September of this year, pitting …

Read More »

All 20 Premier League grounds to feature in FIFA 15 as EA extends partnership

EA and the Premier League have extended their partnership until the end of the 2018/2019 season. As the league’s Official Sports Technology Partner, EA will among other things now sponsor the new Goal Decision System and the official Fantasy Premier League game. For FIFA 15 it means that all 20 …

Read More »

Nintendo turned down Skylanders exclusivity opportunity

Skylanders has been such a huge success it has made Activision the biggest seller of RFID tech in the world – but Nintendo refused a proposed partnership with the brand. In an in-depth look at the franchise’s history on Polygon, developer Toys for Bob revealed that the game was pitched …

Read More »

PICTURES: Nintendo confirms Happy Meal sponsorship in UK

Mario will be adorning McDonalds’ Happy Meal boxes in the UK later this month. As discovered in February, the partnership kicks off on March 19th and will be called The Run, Jump and Power-Up with Super Mario promotion. A McDonald’s produced in-store ad run will stretch until April 29th. One …

Read More »

Minecraft reveals Twitch partnership

Video broadcasting platform Twitch has struck a new partnership with Mojang to make it easier to stream Minecraft videos. Announcing the news at MineCon, the Twitch integration will affect the PC and Mac versions to enable users to broadcast games at the click of a button. The service is expected …

Read More »