MCV/DEVELOP News, events, research and jobs from the games industry
"What a month to celebrate and congratulate PewDiePie," says YouTube
Read More »PewDiePie becomes world’s first solo creator to top 100m subscribers on YouTube
PewDiePie claims he’s going family-friendly after video demonetisation
YouTube’s biggest star has claimed that he’s dropping some of the edgy humour he’s known for after a change in YouTube’s advertiser rules. While PewDiePie has made claims before that turn out to be false, in a new video he seems to insist that a switch to more family friendly …
Read More »PewDiePie apologises for offensive video, responds to Wall Street Journal coverage
YouTube superstar Felix ‘PewDiePie’ Kjellberg has published a video in which he apologies for remarks people found offensive. In the post (below), the personality admitted that a previous video one which saw him pay two men to hold a sign saying ‘Death to All Jews’ above their heads, went too …
Read More »YouTube cancels Scare PewDiePie premium show
After being dropped by his network Maker Studios, PewDiePie has run into trouble with YouTube itself. That’s according to Variety, which reports that the video platform has cancelled the second series of the star’s – real name Felix Kjellberg – premium $10-a-month reality show, Scare PewDiePie. This was hosted and …
Read More »Disney drops PewDiePie over anti-Semitic videos
Maker Studios, a division of Disney, has severed ties with YouTuber PewDiePie after he posted a video with anti-Semitic remarks. That’s according to The Wall Street Journal, who contacted Disney yesterday about the video in question. The video was originally posted on January 11th, and featured two men laughing as …
Read More »Opinion: How YouTube personalities can push your product
YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway. If you’ve been reading the marketing press over the last 12 months, you’ll find no shortage of commentators talking about the importance of tapping into ‘influencers’ – delivering …
Read More »PewDiePie’s game tops mobile charts across the world
The world’s most popular YouTuber, PewDiePie, released his first mobile game last week and already it is at the top of the mobile charts. PewDiePie Tuber Simulator, which was developed by Outerminds, is currently sat at the number one spot in the iOS free to download charts in the UK …
Read More »YouTube stars talk scandals, legitimacy and the future
At this point, it’s hardly a secret that YouTube is a force to be reckoned with. The platform is a huge part of the media with personalities like PewDiePie attracting audiences that dwarf the biggest shows on traditional television. It’s a huge part of promoting pretty much anything new, with …
Read More »PewDiePie asserts FTC Shadow of Mordor innocence, says press is ‘literally insignificant’
YouTube sensation PewDiePie has defended his association with Warner Bros’ Shadow of Mordor promotion, and attacked the press for embroiling him in the controversy. Earlier this week Warner was slammed by the FTC for not insisting that YouTubers disclosed their paid sponsorship for Shadow of Mordor coverage. Among those involved …
Read More »Warner paid PewDiePie and other YouTubers to praise Shadow of Mordor
The FTC has lambasted Warner Bros after it was discovered that it paid hundreds to tens of thousands of dollars” to a number of YouTubers to praise its Lord of the Rings title Shadow of Mordor. Recode reports that Warner paid agency Plaid Social Labs to create sponsored videos for …
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