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Tag Archives: pr

‘Think globally, act locally’ says president of Kool Things PR

Publications featured in large, English-language media outlets are without any doubt the Holy Grail for game publishers. They’re the first thing they will have in mind when it comes to PR. There’s a very good reason behind this approach – those media have very high opinion-shaping power and therefore are …

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Celebrate Your Independence Every Day – Seven proven PR tips to self promote your game

Indigo Pearl, the games industry’s multi award-winning PR agency, has been running as an independent since 1999. Here, Caroline Miller, Founder & Director, gives us an insight into how indies can do their own PR without hiring an agency, and introduces DXN, the game key distribution service it’s developed to help developers get that all-important discoverability.

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The Romans wins PlayStation UK PR contract

PlayStation UK has confirmed that PR company The Romans is its new comms agency. The London outfit won the job after a three-month pitch process. The account will be headed up by associate director Tom Winterton. Covering both hardware and software, the brief includes running the press press office and …

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Opinion: A PR’s guide to E3

Caroline Miller, the boss of MCV Award winning PR agency Indigo Pearl, shares her advice on how developers and publishers can get the most out of E3 I’m one of those people who really enjoys E3. The thought of a week in sunny LA: seeing the latest games, meeting clients …

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