MCV News, events, research and jobs from the games industry
Veterans from Indigo Pearl, Premier, Renaissance and Ansible to speak at May event
Read More »Opinion: Scene is set for UK games industry PR triumph
Just under ten years ago, Boris Johnson said that computer games rot the brain. He said it was time to say ‘no to Nintendo’, ‘garrotte the Game Boy’ and ‘paralyse the PlayStation’. Thanks Boris. Ten years later, and he’s not just changed his tune, but he has handed the games …
Read More »New Year, New Job: How to secure a job in PR
Premier’s director of games Gareth Williams shares what he looks for in candidates looking to kick off a career in PR What skills do you look for in candidates? There are so many important skills needed in PR, but the key skills are personality, drive and creativity. We all have …
Read More »Oculus Rift price silence ‘will turn negative consumer energy into cash’
An American marketing specialist has said Facebook got it spot on about keeping quiet about the true heft of the Oculus Rift’s price tag. Until Wednesday Oculus has suggested various RRPs for the device ranging between $200 and north of $350. As a result, the actual RRP of $599 came …
Read More »PlayStation UK PR boss takes on European comms role
Long-serving PlayStation veteran David Wilson has been named the new director of communications for Europe. Wilson has spent over 15 years at PlayStation, joining in 2000 as head of UK PR. He has managed the launches of PS2, PSP, PS3, PS Vita and PS4. Prior to Sony, he worked as …
Read More »Jobs Update: Warner Bros opens applications for International PR Manager role
Middle-Earth: Shadow of Mordor and Dying Light publisher Warner Bros is seeking a new International PR Manager. Reporting to the InternationalPR Director, you will work as part of the International PR team, coordinating the planning and execution of PR tactics for all video games across 11 International territories in Europe, …
Read More »Nintendo names PrettyGreen as its new UK PR agency
Brand communications agency PrettyGreen is the new retained PR agency of Nintendo UK. The company will be in charge of integrated campaign support and Nintendo’s press office. The first title it will be involved with is May’s Wii U shooter Splatoon. Its other clients include Nando’s, Virgin media and John …
Read More »CD Projekt Red talks control and internal PR
Develop sat down recently with Michal Platkow-Gilewski, Head of Marketing and PR at CD Projekt Red, to discuss the virtues of handling PR internally at a development studio.
Read More »Interview: Joe Chang on Kickstarter as a marketing vehicle
Phantasmal is just over half way through its month-long Kickstarter campaign to raise NZD$15000, and has had more than a little help from PewDiePie.
Read More »VR – is it for the payers?
The owner of London’s video game caf Loading Bar James Danceshares his thoughts on the new virtual reality headsets and whether they will have mainstream success… Recently I heard about Sony’s VR headset which stole the show at GDC courtesy of Develop’s ‘An Audience With…’ series. It answered some of …
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