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Tag Archives: pr

Opinion: A PR’s guide to E3

Caroline Miller, the boss of MCV Award winning PR agency Indigo Pearl, shares her advice on how developers and publishers can get the most out of E3 I’m one of those people who really enjoys E3. The thought of a week in sunny LA: seeing the latest games, meeting clients …

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Opinion: Scene is set for UK games industry PR triumph

Just under ten years ago, Boris Johnson said that computer games rot the brain. He said it was time to say ‘no to Nintendo’, ‘garrotte the Game Boy’ and ‘paralyse the PlayStation’. Thanks Boris. Ten years later, and he’s not just changed his tune, but he has handed the games …

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New Year, New Job: How to secure a job in PR

Premier’s director of games Gareth Williams shares what he looks for in candidates looking to kick off a career in PR What skills do you look for in candidates? There are so many important skills needed in PR, but the key skills are personality, drive and creativity. We all have …

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Oculus Rift price silence ‘will turn negative consumer energy into cash’

An American marketing specialist has said Facebook got it spot on about keeping quiet about the true heft of the Oculus Rift’s price tag. Until Wednesday Oculus has suggested various RRPs for the device ranging between $200 and north of $350. As a result, the actual RRP of $599 came …

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PlayStation UK PR boss takes on European comms role

Long-serving PlayStation veteran David Wilson has been named the new director of communications for Europe. Wilson has spent over 15 years at PlayStation, joining in 2000 as head of UK PR. He has managed the launches of PS2, PSP, PS3, PS Vita and PS4. Prior to Sony, he worked as …

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Jobs Update: Warner Bros opens applications for International PR Manager role

Middle-Earth: Shadow of Mordor and Dying Light publisher Warner Bros is seeking a new International PR Manager. Reporting to the InternationalPR Director, you will work as part of the International PR team, coordinating the planning and execution of PR tactics for all video games across 11 International territories in Europe, …

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Nintendo names PrettyGreen as its new UK PR agency

Brand communications agency PrettyGreen is the new retained PR agency of Nintendo UK. The company will be in charge of integrated campaign support and Nintendo’s press office. The first title it will be involved with is May’s Wii U shooter Splatoon. Its other clients include Nando’s, Virgin media and John …

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