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Tag Archives: pr

OPINION: Farewell to His Master’s Voice

These days it’s not the done thing for a journalist to praise a PR. But it would be remiss to ignore the departure of HMV’s head of PR Gennaro Castaldo, who bids farewell to the retailer this week after almost 30 years. Those who haven’t worked with Gennaro will have …

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Gennaro Castaldo leaves HMV for BPI

He has outlasted almost everyone in the games industry, but HMV is sadly saying goodbye to PR mastermind Gennaro Castaldo. Anyone working across the UK entertainment industries for any amount of time will have encountered Castaldo at some point throughout his 28 years – yes, 28 years – heading up …

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Chris Clarke and others form new marketing services agency Plan of Attack

Three names from the PR business have joined forces to launch a new marketing services agency. Called Plan of Attack, the business is the creation of Chris Clarke, Tricia Gray and Audra McIver and is based in three cities – London, Amsterdam and San Francisco. It already has a healthy …

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OPINION: SimCity gifts Durango a potential PR nightmare

Whether you like the sound of it or not, at the very least you must understand the motivation behind Microsoft’s online vision for Durango. A machine that is always connected to Microsoft’s servers, is always up to date, monitored, guarded. And it’s also important to admit that such a setup …

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UK GAMES INDUSTRY SALARY SURVEY: What are you worth?

This year, our salary survey shows a decline in the average UK games industry yearly wage. Last year we reported the number at 33,123 – this year it is just under 4,000 less, at 29,358. This is actually back in line with broader historical data, rather than a serious decline. …

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Grange leaves Apple for tech PR agency role

Former Apple PR boss Nick Grange is heading up a new division at UK PR agency W. He is a familiar face to the games industry thanks to his long years of service at EA, Activision and Microsoft, having helped to establish the Xbox brand in the UK. He also …

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Games TM’s Ashley Day joins Nintendo PR team

Former games journalist Ashley Day has switched career paths to take a new PR role at Nintendo. Day joined the platform holder yesterday as junior PR manager, where he reports to Nintendo UK’s head of communications Jo Bartlett. He will work alongside fellow junior PR manager Emily Woolliscroft. He has …

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Seven Navy SEALS in trouble for leaking info to Medal of Honor devs

Call of Duty: Black Ops II is out next week. Anyway, Medal of Honor: Warfighter is in the news. Coincidentally, we’re sure. The Associated Press reports that seven members of the secretive” Navy SEAL Team 6 – one of whom was involved in the mission to capture and kill Osama …

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JOBS IN GAMES: PR Account Manager career profile

MCV’s Jobs In Games special, in association with OPM, takes another look at some of the most coveted positions in the UK games industry. Today, we get an insight into the world of PR as we catch up with Lunch PR’s senior account manager Kayleigh Watson. How would you summarise …

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Disgruntled former SCEA PR man lets rip on Twitter

This should be read with a very notable disclaimer – ex-employees are often not the best barometer of their former employer’s strategy. And with that in mind, former Sony America PR man Will Powers embarked on what can only be described as a Twitter rant, slamming Sony for its current …

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