MCV/DEVELOP News, events, research and jobs from the games industry
Long-serving UK games PR Manab Roy has moved to a new role at The Walt Disney Company. Previously UK and Ireland PR manager for video games, he now takes up the role of PR manager for retail. His new responsibilities include working with retail and trade marketing teams to create …
Read More »Simon Harvey returns with Bosh
A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm. Simon Harvey has teamed up with US-based marketing wiz Tina Vukovic, who has worked for Sony Music and Geffen.The new firm hopes to use its media and marketing expertise …
Read More »Activision reveals new-look PR team
Activision has significantly strengthened its UK and Euro PR teams, with three new recruits. Craig O’Boyle joins as director for European public relations. He replaces Nick Grange, who left the firm for Apple in April. O’Boyle joined the publisher in August and has worked in PR for ten years, including …
Read More »MEDIA SPECIAL: What PR bosses really think
The strength of the UK games media depends on its relationship with the industry’s PRs and marketers. MCV chats to the latter about the future of magazines, the rise of online and more… Magazine sales are falling, and are expected to keep doing so. How does this affect how you …
Read More »GAME appoints new PR agency
GAME and Gamestation have today appointed Red Consultancy as their new consumer PR agency. The UK game retailers previously used PHA Media for the past two years but as of today Red will be responsible for PR duties going forwards. London-based Red has worked with a wide range of well-known …
Read More »Rebekah Brooks appoints Bell Pottinger boss
The high-profile executive at the centre of the News of the World phone-tapping controversy has appointed the boss of Nintendo’s UK PR firm to handle her media needs going forwards. BrandRepublic reports that Bell Pottinger boss David Wilson will handle all press enquiries for Brooks following her arrest at the …
Read More »Ubisoft appoints new Australian PR Executive
Ubisoft Australia have appointed Nehad Kenanie as their new PR and promotions executive. Nehad rounds out the existing team of Mikey Foley and Anna Chance, and brings experience in tourism and finance, as well as significant experience in consumer technologies. Formerly a consultant at Profesional Public Relations (PPR) where he …
Read More »Redner justifies Duke Nukem rant
The man behind last week’s controversial PR blacklisting debate has written a piece attempting to explain why it happened and how the PR games process works. Last week US PR agency The Redner Group openly stated on Twitter that it would blacklist – as in, stop sending review code – …
Read More »2K ditches US PR firm Redner
Publisher 2K Games has confirmed that it has ditched US PR firm The Redner Group. Redner hit the headlines yesterday after publicly threatening to blacklist – as in, stop sending out review code for upcoming games – any media that it felt was too harsh on the critically slammed Duke …
Read More »PR firm in Duke Nukem outcry
In a remarkable public outburst, one US PR agency has threatened to withhold review code of upcoming game from media outlets who were particularly harsh on Duke Nukem Forever. Following the lifting of the US reviews embargo last night, the game’s Xbox 360 average on Metacritic has fallen to 48 …
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