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Tag Archives: pr

Facebook embroiled in Google smear campaign

Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google’s strategy of collecting information from Facebook. The episode began to unfold on Tuesday when USA Today reported on the Burson-Marsteller representatives which had offered to ghost write opinion piece articles criticising Google’s ‘Social Circle’ feature. The …

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Wayne Rooney joins Microsoft PR team

You want me to sign a 1m cheque for a an outdoor advertising campaign that will see our game brand placed on the foreheads of five year old school children across the home counties and British overseas territory Tristan da Cunha? Sure. What’s that – 500k so Kerry Katona will …

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Shaun White promoted at EA UK

Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team. White joined EA in 2005 and was most recently senior PR manager for EA Sports. His appointment as head of PR follows the departure of Simon Smith-Wright for the publisher’s Australian office. He told MCV: It’s …

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Rob Saunders heading to Apple

MCV understands that current Nintendo UK comms boss is to join iPhone platform holder; Is another key PR exec to follow? Nintendo UK’s head of PR, Robert Saunders, will shortly re-emerge in a newly created role at Apple. There is no confirmation from Apple or Saunders himself as yet, but …

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MCV AWARDS: Microsoft wins big in PR & Marketing

Microsoft emerged as the champion of the PR & Marketing category at tonight’s MCV Awards. The Xbox 360 platform holder claimed three prizes – Best Trade Marketing Team, Best New Games Brand for Kinect title Dance Central and Best Use of Social Media for iOS app Fable III: Kingmaker. It …

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OPINION: Gaming does good

I should probably start by saying that while MCV has covered some stories stemming from how the tragic earthquake that struck Japan has affected the industry, in general we’ve tried to avoid the subject. There’s two reasons for this. Firstly, I’m presuming that MCVuk.com won’t be your first port of …

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Codemasters signs Lunch PR

British publisher Codemasters has confirmed that it has appointed Lunch as its retained lifestyle and specialist support PR agency. Lunch won through after a two-stage pitching process involving a number of agencies in which candidates had to present their ideas for leading 2011 titles such as Operation Flashpoint: Red River …

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Ex-Future PR joins IGN UK

IGN UK has appointed a new PR manager – former Future Publishing man Will Guyatt. The UK’s largest game and entertainment editorial network has nabbed Guyatt to push forward its external comms and PR. He will report to IGN UK marketing director Rich Keen and plans to work with editorial, …

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GAME: Day one important for Kinect

Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to be an instant success. Day one will be important,” trading director Adam Davis explained. How can it not be when …

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Reverb settles fake review scandal

PR and marketing firm Reverb Communications has settled charges brought by the Federal Trade Commission over deceptive reviews on Apple’s App Store. The charges relate to reviews posted on the App Store by Reverb staff about their clients’ iPhone games, without disclosing their paid relationship with those publishers. "Reverb and …

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