MCV/DEVELOP News, events, research and jobs from the games industry
The Government has passed a bill that could class video game PR launches and goodies as ‘bribes’. Section 7 will create a new offence next spring that charges firms failing to prevent bribery with an unlimited fine or up to ten years imprisonment. However, the industry’s leading press officers say …
Read More »PR earthquake for Dirt 3 debut
Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3. The debut trailer was shown on ESPN channels last weekend during the Summer X Games. The announcement is part of a PR ‘earthquake,’ which also includes previews in both the US and UK editions of Official PlayStation and Official …
Read More »Activision wants to improve image
As well as asserting its position as the world’s no.1 third party publisher in 2010, Activision has a secondary objective – improving its image amongst the core games market. The publisher’s reputation has taken a bit of a battering in the last couple of years. Its decision to price Call …
Read More »NZ: Police halt Splinter Cell PR stunt
A PR event for Ubisoft’s Splinter Cell: Conviction has hugely backfired in New Zealand after members of the public believed that a man with a gun was on the run. Organised on behalf of Monaco Corporation, the stunt saw an actor with bandaged hands threatened 20 onlookers drinking outside a …
Read More »Dubious report calls PS3 overpriced
Earlier this month MCV ran a story highlighting a ‘report’ claiming that 87 per cent of PS3 owning males had bedded their girlfriends on the night of the infamous PS3 calendar bug. The story was tongue-in-cheek to say the least. We thought we’d made it obvious that, while choosing to …
Read More »New PR manager for EA Games Label
EA UK has announced that Sophie Orlando has been promoted to PR manager for the EA Games label. More specifically, she will handle PR duties on all titles from BioWare, Visceral and DICE. Orlando fills the gap left by Jon Goddard, who departed for EA’s European PR team last month. …
Read More »Sony: MS guilty of Natal barrage
The hype continues to grow ahead of the arrival of PS3 and Xbox 360 motion control later this year, but now Sony has accused Microsoft of embarking on a PR barrage” ahead of any official product announcements. I’m actually really proud of the way we’ve handled the motion controller,” SCEA’s …
Read More »Euro PR role for EAs Goddard
Jonathan Goddard is set to take up the new role of senior manager of European PR for the EA Games label. Goddard is due to leave his current position of senior PR manager for EA UK on February 1st and join the European team to bolster the firm’s releases on the …
Read More »Wood joins Premier PR
Premier PR has named Ali Wood as its new accounts manager – as the London-based agency expands its newly-opened games division. Wood boasts over 10 years of experience as a journalist in the games industry. She leaves her most recent position as editor of Future’s PC Zone. Premier’s head of …
Read More »Manab Roy joins Disney
Shortly after ending his eight year stint at Ubisoft, Manab Roy has re-emerged as head of UK PR at Disney Interactive Studios. He will be looking after the label’s growing roster throughout the specialist media sector as well as managing Disney’s agency, Kazoo, in the mainstream arena. Roy’s role at …
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