Tag Archives: price cut

Activision threat rejected by Sony

Sony CEO Sir Howard Stringer has labeled recent threats from Activision Blizzard boss Bobby Kotick as noise”. In June, Bobby Kotick claimed that Activision Blizzard may cease supporting Sony’s PS3 platform unless the system is given a price drop. Yet on Tuesday, when attending the Allen & Co conference in …

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US: Xbox 360 price cut predicted

After Microsoft’s aggressive price cuts in Japan that saw its entry level Arcade machine drop below the price of Nintendo’s rival Wii console, leading games industry analysts are predicting that price cuts are now sure to come in North America. Edge Online reports that both Lazard Capital’s Colin Sebastian and …

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Woolworths slashes Wii price

High Street retailer Woolworths has dropped the price of the Nintendo Wii, selling the console with Wii Sports for 159.99. The offer will stand for only one week, and marks the first time the Wii has fallen from its RRP of 179.99. Woolworths has also cut 20 off all Wii …

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No Xbox 360 price cut for Europe?

Following the news that Microsoft is to cut the price and phase out its 20GB model and introduce a new 60GB machine in the US , consumer site Spong is speculating that the move will not be mirrored in the UK. A Microsoft representative told the site: "The 60GB Xbox …

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Retail rakes it in after 360 cut

Retail has hailed Microsoft’s mission to hit the mainstream after dropping its entry-level SKU to under 160 – and stores have seen sales rocket following the cut. MCVUK.com revealed this week (via ChartTrack figures) that the console enjoyed a 36 per cent rise in sales after three days at its …

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GameStop: Wii shortages to continue for at least six months

Following the publication of its latest financial statement , GameStop COO Dan DeMatteo has stated in an investor call that he anticipates supplies of Nintendo’s Wii won’t meet demand for the next two quarters at least”. He did, however, say that supplies of both Microsoft’s Xbox 360, which Microsoft recently …

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Sony under pressure to slash PS3 price

Following Microsoft’s official confirmation of a price drop across its entire Xbox 360 range, Strategy Analytics has stated that the move will put pressure on Sony to follow suit with its PS3. Sony will be nervous that the PS3’s recent sales surge may fizzle out now that the premium Xbox …

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Chris Lewis steps up at Xbox Europe

European boss of Xbox Chris Lewis has been promoted to Vice President, Interactive Entertainment Business EMEA for Microsoft. The new role will see Lewis add two more vital strings to his bow, taking complete responsibility for Microsoft’s interactive business in the region – including the firm’s development teams and Xbox …

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Microsoft: We own 42% of all next-gen revenues

Microsoft has staked its claim as the market leader in the console space with two bold claims this morning – not least that it has taken over 40 per cent of ‘life-to-date’ revenue across hardware, games and peripherals sales. In addition, the firm has confirmed a whopping 17.7 million global …

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Microsoft confirms Xbox 360 price cut

MCV had it right last week : Microsoft has confirmed that it will drop the price of all three Xbox 360 SKUs in the UK and across Europe on Friday. The estimated retail price (ERP) for its entry-level Arcade SKU has dipped to €199.99/159.99 – a drop of €80/50. The …

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