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Tag Archives: price cuts

HTC Vive price drops to £599

HTC Vive has announced its first price drop for its virtual reality headset. Starting from today, the HTC Vive will now cost just 599 in the UK, and all new purchases will come with a free trial to its Viveport subscription service, which lets consumers experience up to five titles …

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Games publishing 2017: how to set a game’s price

In Part One of our publishing roundtable, we talked to publishers about setting release dates and how fewer triple-A releases could mean better business for the whole industry. In Part Two, we discuss pricing. As more indie titles head to retail, the debate around games pricing has never been fiercer. We ask …

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Oculus Rift price drops to £399 with Touch for six weeks

Oculus has announced another price drop for its virtual reality headset as part of its Summer of Rift sale, taking the cost of a headset and Touch controller bundle to just 399. That’s another 200 off its initial price cut, and puts it within just 50 of Sony’s PlayStation VR …

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PS4 receives price cut in US, Canada

Sony will cut the price of its PS4 console in US and Canada starting tomorrow. The console will retail for $350 in the US and $430 in Canada beginning October 9th, a $50 price drop for each. The firm has highlighted several first and third-party hardware bundles as well, including …

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GAME: Black Friday is going nowhere

The price war that erupted in the games market before Christmas may have hurt GAME’s bottom line, but the retailer says it won’t be backing away from Black Friday. Last year’s Black Friday saw major games and consoles cut by as much as 40 per cent, and GAME felt the …

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Nintendo 3DS best-sellers receive price cuts next week

Nintendo, in a rare move, has announced it will be cutting the price on five of its first-party 3DS hits – including Mario, Donkey Kong, and Animal Crossing titles. The company states that as of April 22nd of next week, Mario Kart 7, Super Mario 3D Land, New Super Mario …

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UPDATED: Morrisons slashes console prices

UK supermarket chain Morrisons has cut the price on a number of console SKUs, according to reports. The 160GB version of the PlayStation 3 is now available for 150 with the 250GB cut to 200 – the latter price has been verified by MCV from a North London store rep. …

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OPINION: Are the price cuts enough for UK games retail?

As the saying goes, it’s always darkest before the dawn.And, metaphorically speaking, the High Street and online outlets selling boxed games have faced one long, sleepy night during these last few months. The 3DS price cut has started to rouse the market though – but the immediate PS3 price cut …

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Market rebound unlikely unless we get hardware price cuts

Ahead of the publication of the June US video games market numbers, Wedbush Morgan analyst Michael Pachter has predicted big drops for every major format. We expect hardware sales of 325,000 Wii units (down 23 per cent year-on-year), 355,000 Xbox 360 units (down 21 per cent year-on-year), 240,000 PS3 units …

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EA and Apple attacked for iOS price cuts

Ray Sharma, founder of Canadian mobile developer XMG Studio, had some stern words of criticism for EA Mobile and Apple at the Mobile Games Forum in London today. "I think Electronic Arts really screwed the industry at Christmas time," said the former investment banker, speaking on a VC and research …

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