Tag Archives: price cuts

Economic weakness, a change to the traditional hardware cycle, the growth of digital – there are plenty of things we can point the finger at when trying to assess the declines seen in all of the major games markets last year. But Wedbush Morgan analyst Michael Pachter has footed responsibility …

Activision-Blizzard insists that the game industry can still grow despite the global economic gloom – just as long as the market sees more hardware price cuts. Speaking at Activision-Blizzard’s earnings call, Blizzard president Michael Morhaime said that the more affordable consoles were key to improving the industry’s health. If you …

With whispers of imminent console price cuts rife, a US analyst has predicted these will be insufficient to drive hardware sales. Doug Creutz, an analyst at Cowan and Company, attributed this to economic pressures, believing consumers will still be reluctant to purchase a new console if the format holders lower …

UK consumers will be able to pick up an Xbox 360 console from just 129.99 after Microsoft confirmed its latest round of price cuts this morning. From Friday September 19th Microsoft’s console line-up will be tweaked to offer the entry-level Arcade SKU at 129.99, standard console with 60GB hard drive …

UK supermarket chain Morrisons has made its intentions for the video game space clear, terming its games offering ‘very important’ after slashing the price of big-name new releases like Tiger Woods to just 15. The deals were advertised in the national press, and are set to last until September 14th. …

Though the final official confirmation is not expected to arrive until tomorrow , it seems that the world has accepted that the long-fought hi-def format war is at and end – and US retailers are reacting quickly to the news. Reuters reports that many leading North American retailers, such as …