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Games publishing 2017: how to set a game’s price

In Part One of our publishing roundtable, we talked to publishers about setting release dates and how fewer triple-A releases could mean better business for the whole industry. In Part Two, we discuss pricing. As more indie titles head to retail, the debate around games pricing has never been fiercer. We ask …

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GameStop bundles PS4 and Elder Scrolls Online for £279.97

Hot on the heels of Microsoft’s official Xbox One price drop, one retailer has cut the price of PS4 to well below 299. GameStop is currently advertising a bundle including a 500GB PS4 console and The Elder Scrolls Online for just 279.97. That’s more or less the same as the …

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UK PS4 vs Xbox One price war is bigger than anywhere else in the world, says GameStop

The rapidly eroding price of PS4 and Xbox One in the UK has taken global games giant GameStop by surprise. GameStop has been at the forefront of this price battle, selling the Xbox One for as low as 250, while also running PS4 bundles for 290 and less. International president …

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Microsoft also promoting Xbox One Witcher 3 hardware bundle, £299.99 exclusively at GAME

Sony isn’t the only platform holder pushing a Witcher 3: Wild Hunt hardware bundle on its social media channels. Microsoft has also entered the fray yesterday, taking to Twitter to promote a deal (below) on an Xbox One, The Witcher 3 and indie title Ori and the Blind Forest for …

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PlayStation promotes £279.99 PS4 Witcher 3 deal

The upcoming release of The Witcher 3: Wild Hunt has brought with it another cut-price deal, this time for PS4. PlayStation UK’s Twitter account itself promoted a code that allows customers to order a PS4 console and the upcoming RPG for just 279.99. The item will be available next Tuesday …

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Price war erupts in PS4 vs Xbox One battle

Xbox One and PS4 are retailing for well below 300, as the price war between the consoles continues. Xbox announced last week that UK retailers would be lowering the cost of its console to 299.99 but some stores have gone even lower – GameStop is selling the system for under …

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UK games price war hurting foreign retail

Games retailers across EMEA regions say they are facing bankruptcy – and it’s all our fault. Low UK game pricing has caused a sharp rise in importing amongst consumers around the globe, damaging local sales. Foreign indie stores are following suit, and buying stock in bulk from the UK. This …

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FIFA 12 for £35 from Asda online

Asda’s online customers can pre-order the FIFA 12 special edition for 35 later today, MCV can reveal. That’s 25 off the EA game’s RRP. This offer will not be repeated in stores and marks the arrival of the grocer’s in-house entertainment site. The Hut Group has previously handled the retailer’s …

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‘Stop the price war’

The UK games market must stop slashing prices, or its worth will be eclipsed by other European territories, Konami has warned. The publisher’s Euro chief Kunio Neo told MCV that the UK market is suffering, while other territories like Germany are thriving. His words come as a fresh price war …

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Now GAME cuts 3DS price

UK retailer GAME has lowered its 3DS price to 219.99. The firm was originally selling the device for 229.99, but that price has come under pressure following aggressive moves from rivals ShopTo, Play and Amazon, all of which are selling the device for around 200. GAME has also revealed a …

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