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Are publishers shunning boxed product?

Free-to-play and downloads are the fastest-growing business models of the past five years, but how many video games publishers actually rely on them rather than more traditional methods of releasing games? In January and February 2013, industry networking and events firm Game Connection led a publishers’ survey targeting key business …

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Green Man Gaming announces boxed game expansion

Hang on – this isn’t how it’s supposed to work, is it? In an age where many are happy to predict the death of the High Street, digital games retailer Green Man Gaming is going the other direction, having announced its expansion into the boxed games market. The strategy is …

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FEATURE: Games distribution special

You’d think distribution would be a less exciting part of the games industry, but you’d be wrong. As its life is so deeply rooted with physical retail, the sector faces just as many ups and downs as the High Street. If it’s not the threat of new competitors emerging and …

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Xbox 360 agrees product placement deal

Sky1 sports panel show A League of Their Own will from tomorrow feature an Xbox 360 as part of a product placement deal between Microsoft and the broadcaster. In December of last year Ofcom finally gave the nod to legal product placement on UK TV shows. The change came into …

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Guitar Hero strategy ‘was wrong’

Activision’s decision to sell Guitar Hero as a product as opposed to a content platform was the ultimate cause of the IPs downfall, GamesBrief analyst Nicholas Lovell has told MCV. "I wasn’t surprised by the news," he stated. "Sales peaked at $1.7bn for music games in 2008, fell by 50% …

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TV product placement given the nod

Platform holders and publishers at the ready – media regulator Ofcom has announced that product placement on TV will be officially allowed from February 2011. Coming into effect on February 28th, any show carrying such advertising must carry a specific logo for a minimum of three seconds at the beginning …

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Casual giant eyes consoles

The team behind popular casual portal Miniclip.com are turning their best online games into console titles. The site has more than 550 games and an audience of over 50 million users per month. As part of a partnership with South Peak, the company will be releasing a number of its …

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New product manager for SCEE

Sony Computer Entertainment UK has hired Ian Vinten as its new senior product manager. Vinten joins the firm following a stint at media agency MediaCom, where he managed the EA account. Prior to MediaCom he worked for film publicity firm Cameo Productions and at media agency PHD. I’m thrilled to …

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Anna Downing joins Sega

Retail guru Anna Downing has joined Sega as senior product manager. Downing has worked in games retail for almost ten years in a variety of buying and marketing roles. Most recently she was product marketing manager at GAME, a position she took when Gamestation’s York head office merged with GAME’s …

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LucasArts pledges High Street support

Despite huge success for its 2009 digital strategy LucasArts says retail releases are still a key part of its business. Last year the publisher revived many of its classic older IPs, with both new and old Monkey Island titles launched for iPhone, Xbox Live Arcade, PC and WiiWare. Embracing digital …

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