Tag Archives: promotion

IGN promotes Keen and Kilby

International growth for IGN has led to promotions for two long-serving employees. Rich Keen has been promoted from marketing director to international publishing director.Meanwhile, Dan Kilby is now project manager of publishing. Their promotions follow IGN’s recent launches in foreign markets, including the creation of IGN Asia Pacific and IGN …

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2K Games and OXM run Borderlands 2 gold cover hunt

2K Games has teamed-up with Official Xbox Magazine for a special Borderlands 2 promotion. The publisher is printing split-run collector editions covers of OXM, with Borderlands 2 characters appearing on the covers. Ten special copies will feature ‘Claptrap Gold Vault Hunter’ cover, and will be distributed across the UK. We …

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E3 2012: Sainsbury’s reveals E3 game promotion

Sainsbury’s has kicked off a special E3-themed pricing promotion. Using the voucher code SEE3TWE, gamers can pre-order some of the expected big hitters from this week’s E3 show at prices far below what you’d expect to pay on the High Street. Offers include the console versions of Halo 4, Far …

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INTERVIEW: Pav Bhardwaj, Xbox Live UK

Microsoft’s Xbox Live UK product manager talks Minecraft, Arcade Next and the future of the Xbox 360 online platform. Tell us about the Arcade Next promotion – why group a bunch of new games under that tagline? How effective have past promotions been? Yeah I think we’ve been quite fortunate. …

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Tesco declares itself "The Home of Gaming"

In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself The Home of Gaming”. The ad, carried by CVG, features a picture of a PS3 controller and carries the following claims: The largest number of gaming stores in the UK”393 stores open at midnight for new game releases”Over 10,000 …

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Sainsbury’s eyes up GAME customers in new promotion

GAME’s recent troubles were always going to spark a move from rival retailers to try and grab all those spare gamers – and supermarket Sainsbury’s appears to have made its move. The chain has announced not only that it has increased its video game stock but also that it has …

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GAME offers brand new releases for just £5

Retailer GAME is once again offering consumers the chance to effectively rent new titles for a limited period. Starting today and running until February 29th, the ‘Fun for a Fiver’ promotion allows consumers to buy selected titles with a guaranteed trade-in credit within two weeks of purchase, meaning as long …

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Sony denies Hirai promotion reports

Kaz Hirai is not on the verge of replacing Sir Howard Stringer as Sony president, the company has claimed. It has been forced into making the statement after widespread reports over the weekend that Hirai, the current head of Sony consumer products, was to be promoted to president at the …

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