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Tag Archives: promotions

Xbox’s Mike Ybarra and Kareem Choudhry promoted to CVP

Xbox’s Mike Ybarra and Kareem Choudhry have been promoted, a Microsoft spokesperson has confirmed to MCV. News of their promotions first surfaced yesterday after Windows Centralwrote a post based on information from "sources familiar with Microsoft’s plans" but MCV can now confirm this is indeed the case. Ybarra will now …

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Senior reshuffle at PlayStation Europe

Sony Interactive Entertainment Europe has promoted Simon Rutter (pictured) to chief operating officer and Tim Stokes to senior vice president of sales, commercial and operations. Rutter, who was previously executive vice president, has been part of the SIEE team since 1997, holding a number of positions in marketing and sales. …

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Jones Soda-bottled Nuka-Cola Quantum hitting Target shelves alongside Fallout 4 launch

Fallout’s own Nuka-Cola Quantum will arrive at Target later this month, coinciding with the release of Fallout 4. Bethesda has partnered with Jones Soda Company to put together promotional bottles of the previously-fictional soft drink – which made its in-game item debut in Fallout 3. Polygon keenly notes the soda …

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Open Gaming Alliance promotes Wanda Meloni to executive director

Less than a year after joining Open Gaming Alliance’s board as vice president, Wanda Meloni has been named the organization’s executive director. Games Industryreports Meloni’s new role will see her take the lead in creating and implementing the Alliance’s strategies and initiatives. Meloni also serves as editor-in-chief of the Gaming …

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Daybreak Games creative director Jens Andersen joins executive team

H1Z1 developer Daybreak Games has promoted creative director Jens Andersen to a new executive role. Games Industryreports Andersen will now oversee the creative direction on all of Daybreak’s titles, including a currently unannounced project. "Jens has been the driving vision behind DC Universe Online as its Senior Creative Director, and …

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US PS Store October promo offers $15 credit for those who purchase $100

Sony has launched a special promotion for PlayStation Store customers in North America, crediting $15 to individuals who spend $100 or more during the month of October. The promotion – detailed on the US PlayStation blog – requires PlayStation owners to use their SEN Wallet for purchases to qualify towards …

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Game of Thrones promo planned in League of Legends

Game of Thrones promotions within League of Legends are coming, Riot Games has announced. [A]List Daily reports on the partnership, which will promote the hit HBO show inside the popular MOBA title. Riot is currently developing a mash-up trailer, combining the two mega-properties. HBO, for its part, is running a …

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Konami promotes executive VP Uesugi to president

Konami Digital Entertainment has announced the promotion of executive vice president Tomohiro Uesugi to company president, as the publisher has affirmed a new focus to grow brand awarenes and sales in the Americas. The company will look to Uesugi’s "reputation and history as a transformational leader” and strong track record …

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Dustforce dev discusses the importance of digital sales promotions

The developer behind indie title Dustforce has explained the importance of digital sales promotions to the eventual success of the title. Hitbox launched the game in January 2012. It admits in its very thorough report that it had no idea what kind of sales performance it ought to expect. But …

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