Tag Archives: promotions

Blockbuster partners with IGN to promote VIP Gamer scheme

High Street retailer Blockbuster has struck a deal with media giant IGN to promote its new customer reward scheme VIP Gamer. An IGN Recommends microsite will showcase the retailer’s latest game competitions and deals to an audience of more than three million. Blockbuster VIP Gamer was unveiled earlier this week. …

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Sales boost for GameStop UK

US giant GameStop is already making waves in the UK with its local estore after a hugely successful day of Black Friday deals. The online specialist kicked off its day of promotions by selling Uncharted 3 for 22.97, which caused the site to crash almost immediately. But the firm managed …

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Execs promoted at Jagex

RuneScape development studio and publisher Jagex has appointed two new staff to senior positions. Daniel Clough has now joined the team as chief operating officer, while Wendy Rosenthal has been appointed as the new chief marketing officer. Daniel and Wendy bring a huge weight of experience to Jagex’s leadership team,” …

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Sony reveals its own digital summer promotion

The PS3 version of the PlayStation Store is to receive a promotional summer offer that’s very much in the vein of Microsoft’s established and successful Summer of Arcade promotion. Called PlayStation Network Play, it kicks off on August 24th with the release of classic 2D shooter Street Fighter III: Third …

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Moshi Monsters take over Hamleys

London toy megastore Hamleys is promoting toys based on Mind Candy’s smash kids’ game Moshi Monsters throughout the summer. A special themed window display featuring Moshi merchandise will go up throughout the school holiday period. Floor and escalator vinyls will also direct attention to the toys. Hamleys will stock the …

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Ubisoft appoints new Australian PR Executive

Ubisoft Australia have appointed Nehad Kenanie as their new PR and promotions executive. Nehad rounds out the existing team of Mikey Foley and Anna Chance, and brings experience in tourism and finance, as well as significant experience in consumer technologies. Formerly a consultant at Profesional Public Relations (PPR) where he …

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Sony reveals US PSP promotions

SCEA has named a number of titles that will see their prices at retail slashed as Sony steps up its handheld efforts in the face of struggling sales in the West. The move mirrors SCE UK’s recent statement of intent, having claimed that rejuvenating the handheld remains one of the …

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Gamestation to open 250th store

Specialist retail chain Gamestation has announced it will open its 250th store in Meadowhall, Sheffield on Friday November 28th. The fastest growing games retailer will kick off proceedings on Thursday with an exclusive preview party, before the store opens to the public at 9am on Friday. The first 50 customers …

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