MCV/DEVELOP News, events, research and jobs from the games industry
If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated. The record-breaking sales of many Wii titles have always challenged the notion that success is hard to come by for third party publishers on the platform. …
Read More »Sony has 20 Move games this year
With the cat – or in this instance, coloured ball – finally out of the bag about Sony’s Move motion controller for PS3, the platform holder has announced that it has 20 first party games in production and scheduled for release this fiscal year. In addition, a total of 36 …
Read More »Games key to MCM Expo expansion
Major games publishers are expected to rally behind May’s MCM Expo as it continues to grow its audience. Organisers expect the early summer event – already supported by publishing heavyweight Electronic Arts, as well as the likes of Konami, Tecmo Koei and South Peak – to attract a wider base …
Read More »Gearbox: Publishers are a blessing
We’re all too used to developers bemoaning the conditions under which publishing partnerships are formed, but Gearbox chief Randy Pitchford has bucked the trend by literally saying he’d rather die than worry about the logistics of games retail. Publishers are a blessing to me,” Pitchford told MCV in an interview …
Read More »Nintendo next in Sony’s firing line
Having launched a verbal volley against rival Microsoft yesterday, Sony has now turned its attentions to Nintendo with SCEA’s senior VP of public relations claiming that third party publishers are now putting resources once dedicated to Wii into PS3 development. What publishers have said is they’re not going to spend …
Read More »Sony: Publishers have defected to PS3
Ahead of a year that Sony clearly believes will cement the PS3’s market position ahead of Microsoft’s Xbox 360, the platform holder has claimed that attitudes in the publishing community have changed and that PS3 is now seen as the safe bet for further development. The $299 price point has …
Read More »Publishers plot return to MCM Expo
Video game publishers have promised to back future outings of the MCM Expo following the success of last month’s event. Over 38,000 consumers attended the show at London Excel, which featured more games than ever – including Assassin’s Creed II, Ju-On: The Grudge, Undead Knights, LEGO Rock Band, Bayonetta, Monster …
Read More »EEDAR and Nielsen combine to offer invaluable game data
Stat tracking specialist Electronic Entertainment Design and Research (EEDAR) has teamed up with Nielsen to provide improved data to its list of clients. The deal will see Nielsen’s consumer survey information and marketing spend info added to EEDAR’s GamePulse service, which is a web-based research application for publishers, developers and …
Read More »Infinity Ward: Devs should do the marketing
Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games. The acclaimed production house has been directly involved in all the marketing and PR activities for its upcoming Modern Warfare 2 – working with Activision on when and how …
Read More »Publishers back Xbox 360 Natal
With Sony wooing attendees at the Tokyo Game Show with a working demonstration of Capcom’s motion-controlled Resident Evil 5, Microsoft has also highlighted a number of key partners currently developing titles for its motion-sensing camera Natal. The list of publishers actively working” on Natal titles includes Activision Blizzard, Bethesda Softworks, …
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