Tag Archives: push

Peak season push for Pikmin 3

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas. The company told MCV that it is already planning a post-launch campaign that will run during Q4, accompanying other blockbuster titles such as Super Mario 3D World and Donkey Kong Country: Tropical …

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3DS game giveaway gets TV ad push

Nintendo is giving away 3DS games, and is promoting the offer via TV. The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free. The games in the promotion include Luigi’s Mansion 2, …

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TV push for new Pokémon

Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …

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HMV U-turns on game plan

Just weeks after telling MCV it will cut the store space dedicated to games, HMV has changed its mind. Instead it will actually now grow the amount of space for games as it looks to take advantage of market gaps left by the shrunken GAME. Earlier this year the High …

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Nintendo kickstarts new digital push with New Super Mario Bros 2

Further to the news that Wii U will arrive with an aggressive new digital policy, Nintendo has also confirmed a brand new 3DS strategy. The headliner of this is that upcoming August release New Super Mario Bros 2 will be available to download on the same day that it is …

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Nintendo embarks on fresh Kid Icarus retail press

Kid Icarus: Uprising is to come under the spotlight once again as Nintendo kicks off a fresh round of retail promotions for the title. Any consumers who buy the game from Argos between April 24th and May 31st will receive a free pack of 24 AR Cards for the game. …

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Ghost Recon Future Soldier delayed to May

Ubisoft has pushed back Tom Clancy’s Ghost Recon Future Soldier on consoles by two months to May 25th. The Xbox 360, PS3 and PC third-person shooter was previously set to hit UK shelves in March. Additionally, the PC version will arrive sometime after the console SKUs are released on May …

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Namco Bandai backs 3DS with ten-month ad push

Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act. Namco Bandai has launched its ‘Inspir3Dgaming’ campaign to promote its 3DS games every month from June 2011 to March 2012. Ads will reach thousands of readers of specialist gaming publications …

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EA Mobile plans Android push

Electronic Arts will turn its attentions to Android mobile platform following its successes on Apple’s App Store. The firm will publish a range of titles for Google’s smartphone operating system as it continues to maximise digital revenue opportunities. The firm has in recent times faced challenges in the traditional retail …

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Sony spending £82m on Euro marketing

In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …

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