Tag Archives: push

EA zones in on market share

The past year was ‘not great’ for Electronic Arts – and the firm is gunning to grab back market share from rivals Activision and Ubisoft this year. That’s according to UK boss Keith Ramsdale, who has boasted of EA’s ‘amazing line-up’ for the next 12 months. FY09, which I have …

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Gamestation plots high impact Easter marketing push

High Street giant Gamestation has vowed to slash prices in its biggest Easter marketing campaign to date. New releases and Nintendo DSi is set to benefit from the promotional activity, with up to 50 per cent off recently released software. And the retailer is confident the campaign will raise the …

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Codemasters plots biggest ever push for 09

Codemasters has pledged to support its impressive 2009 line-up with the biggest PR and marketing campaign in its history. The UK-based firm showcased its upcoming release slate during its Best of British event last week, demoing new titles in the Operation Flashpoint, Dirt and Overlord franchises, as well as new …

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Google to unveil gaming push?

Leading internet search form Google is to host a games-centric press gathering at GDC next week, though the details of what will or will not be on show remain deliberately vague. Invites for the event seem to focus on games-related themes for iGoogle. More interestingly, however, it also states: We …

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