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Idol Minds re-brands as Deck Nine Games, working on a ‘new addition to a critically acclaimed franchise’

The creators behind PlayStation titles Pain and Ratchet: Deadlocked HD have reformed to create a brand-new studio. Previously known as Idol Minds, the studio has now re-branded itself as Deck Nine Games, marking a new direction for the Colorado-based development team as it shifts its focus toward narrative-driven games. Deck …

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THQ Nordic explains its rebrand

THQ has been heavily tied to Nordic Games’ growth. Before the European publisher bought a number of IPs from the bankrupt THQ, no-one really knew who it was. The day we announced we were making acquisitions from THQ, there were a number of headlines like: ‘Who the fuck is Nordic …

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Nokia has a new name – Microsoft Mobile

The Nokia brand name will be dropped by Microsoft once it officially acquires the mobile manufacturer. According to a letter sent by the new owners to suppliers, the Nokia Corporation/Nokia Oyj (Ltd) name will be replaced with Microsoft Mobile Oy. The acquisition of Nokia’s loss-making business was first announced in …

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Justin.tv brand to be retired in favour of Twitch

The company known as Justin.tv has been rebranded as Twitch Interactive. It comes as Twitch announces that it now boasts over one million active broadcasters and averages over 13 billion minutes watched per month from its 45m viewers. The Justin.tv brand, from which Twitch was originally a gaming offshoot, will …

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Excalibur brings all publishing labels under one roof

PC GAMING WEEK: Budget PC games specialist Excalibur is rebranding itself to simplify its diverse games offering. Dropping Publishing from its name, Excalibur has brought its Simulator, Strategy and Extra Play ranges all under the same identity, which the publisher says will simplify the buying experience for consumers. We have …

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McAfee rebranded as Intel Security

It’s almost as if the company wants to distance itself from the McAfee name… The McAfee brand is to be phased out and rebranded as Intel Security, Intel’s CEO has said. Intel Security, which will include all of the security products and services offered by the firm, will retain the …

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OXM gets new name and new look ahead of Xbox One launch

The UK’s best-selling video game magazine will be relaunched in time for the arrival of Xbox One. Xbox 360: The Official Xbox Magazine is being renamed Xbox: The Official Magazine and will receive its first redesign since 2005. It has a new logo and new features, while the magazine (which …

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Gem unveils new name – Exertis Gem

The parent company of distributor Gem has rebranded itself and its subsidiaries. DCC SerCom will now be known as Exertis and as a result Gem has been rebranded as Exertis Gem. Taken as a whole Exertis now partners with 350 technology brands, employs over 1,600 people and supplies 14,000 resellers, …

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Uncooked’s 360 Gamer rebranded as ONE Gamer

UK games mag 360 Gamer is to unveil its new branding with its next issue. As of its July 17th 130th issue Uncooked Media’s Xbox mag will be known as ONE Gamer. The move – obviously – reflects Microsoft’s transition to its new next-gen machine later this year. Just as …

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