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Tag Archives: rebrand

The War Z gets a new name – Infestation: Survivor Stories

Controversial PC title The War Z is undergoing a rebranding. OP Productions has announced that the game will from now on be known as Infestation: Survivor Stories. The company alludes to possible trademark issues regarding a rival property – be that Dean Hall’s Day Z or possibly the upcoming Brad …

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Android Market rebranded as Google Play

A new consolidated media hub called Google Play has replaced the search engine giant’s Android Marketplace service. From today, Android smartphones will connect to the Google Play store when their users choose to go shopping. Google Play also combines several other entertainment services into its online network, such as books, …

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Nintendo pondering Wii U rebrand?

This year’s E3 is already expect to bring with it a new direction for Nintendo’s still in development Wii U, and now rumours claim that it might even see a total re-brand for the device. Citing sources close to the platform holder”, CVG reckons that serious discussions are ongoing at …

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GAME expands its experiential retail concept

After a positive reception to its new ‘experience zone’ in Parramatta, GAME has confirmed to MCV its plans to rollout the design in multiple other retail stores. GAME Parramatta had its experience zone installed in June this year, which allowed customers to play around with 3D TV, Kinect and other …

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Video Games Daily relaunched as Kikizo

Kikizo.com has revived its original name as part of a rebrand that takes the site beyond video games. Formerly known as Video Games Daily, the site now positions itself as a general interest entertainment and lifestyle blog, focusing on gaming, film, TV, music, and technology – all summed up by …

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Developer A2M rebranded

The largest independent studio in Canada has rebranded itself with a new mission to break into the nascent digital markets. Behaviour Interactive – formerly known as Artificial Mind and Movement – will continue to undertake contract work for publishers, yet the group has targeted new opportunities in the self-publishing online …

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UKIE ready for Whitehall reveal

ELSPA will be dead in a matter of days. But don’t worry – new name UKIE will come into effect on Tuesday, September 7th, with the rebrand ushering in a new era for the long-running UK trade body. UKIE (pronounced you-kee and standing for the association for UK Interactive Entertainment) …

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ELSPA dates UKIE rebranding

The Entertainment and Leisure Software Publishers Association will officially change its name to the Association for UK Interactive Entertainment on September 7th, it has been confirmed. The trade body has booked an event in the London SW1 region where the change will be made official. The decision to rebrand was …

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Xbox brand tweak at E3

Xbox 360 games will receive a revised front cover as part of Microsoft’s plans for a brief redesign to its standardised box art. A number of pack shots from upcoming games display a different banner at the top, including Activision’s Singularity and City Interactive’s Sniper Ghost Warrior. This suggests publishers …

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Rare reveals new look

UK studio Rare has undergone a facelift as it turns 25, resplendent with four new logos. Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing …

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