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Tag Archives: rebrand

Expect 3DS to get a new name

Though the name 3DS seems to cover all the bases pretty thoroughly – it’s like the ‘DS’ and it’s ‘3D’ – it looks as if the next handheld to come from the Nintendo stable will get a new name before it arrives at retail. Speaking at a recent financial briefing …

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SCE unaffected by Sony restructure

Despite reports to the contrary this morning, the famous Sony Computer Entertainment brand is not going to die. Kotaku reported this morning that as from April 1st the SCE brand would be no more, with Sony preparing to scrap the moniker in favour of a new arm of the company …

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Zavvi loses its ‘.co.uk’

As Zavvi’s online rebirth continues to gather pace at the hands of new owners The Hut, the portal has revealed that it is to ditch its UK specific top-level domain and rebrand itself as Zavvi.com. The move comes as the brand announces its intentions to expand into the European market. …

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