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Nintendo: Great content can beat Apple

The key to winning the war of handheld devices isn’t by lowering the price of games, but by providing ‘great content’. That’s the view of Nintendo of America president Reggie Fils-Aime after being asked by CNET how the firm can compete with cheap and free games available on the iPhone …

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Now Nintendo America expects 3DS in 2011

As our retail panel predicted, it’s looking increasingly likely that Europe and now US won’t get the Nintendo 3DS until 2011. Earlier this week we detailed UK retailer expectations that the device will most likely arrive around February 2011priced just shy of 200. Last night, Nintendo of America’s president Reggie …

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Wii outpacing PS2 software sales

Nintendo of America’s COO and president Reggie Fils-Aime has attacked the belief that sales of Wii software are tracking below the industry norm. Speaking to investors, the colourful exec claimed: Life-to-date software sales for the Wii are dramatically higher than a similar point in time for the PS2. As for …

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NINTENDO: ‘Wii slump’ claims are false

Think the Wii market is ‘starting to wane’? Then you’re just plain wrong, says Nintendo. At its E3 briefing today, the firm’s North America boss Reggie Fils-Aime passionately defended the platform and rubbished suggestions the platform’s momentum was slowing, saying ‘false assumptions’ were being made about the market. Fils-Aime was …

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3DS is Nintendo’s ‘biggest launch’ since ’04

Nintendo has squashed any doubts that its 3DS handheld is just an extension of the current DS platform. In an interview with Bloomberg, Nintendo America’s president has described the new handheld – expected to hit the market by March 2011 – as the firm’s biggest launch since the original DS …

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