Tag Archives: reggie fils-aime

3DS is Nintendo’s ‘biggest launch’ since ’04

Nintendo has squashed any doubts that its 3DS handheld is just an extension of the current DS platform. In an interview with Bloomberg, Nintendo America’s president has described the new handheld – expected to hit the market by March 2011 – as the firm’s biggest launch since the original DS …

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Fils-Aime: Publishers Missing Out

Last week EA’s chief executive John Riccitiello expressed disappointment in Wii’s performance and its weaknesses as a platform for third parties. That’s not the way Nintendo of America president Reggie Fils-Aime sees things. He’s disappointed that third parties – particularly those publishing traditional, hardcore packaged games – aren’t showing enough …

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Nintendo unimpressed by rivals whiz bang tech

Nintendo of America boss Reggie Fils-Aime has differentiated the firm’s E3 performance from that of Sony and Microsoft – who he said concentrated on whiz bang” technology that might not even see the light of day”. Speaking to Gamespot in a video interview, Fils-Aime pledged that Nintendo would continue to …

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NINTENDO: ‘We’re the best choice for third parties’

Nintendo has claimed that third-party publishers will find more success on Wii than Xbox 360 or PS3 this calendar year. Nintendo of America boss Reggie Fils-Aime told E3’s crowd at the platform holder’s conference in Los Angeles this morning that third-party developers were "flowing" to Wii and DS. He showed …

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Nintendo: Third parties dont get Wii

Nintendo US boss Reggie Fils-Aime has asserted that the majority of third-party publishers don’t get” Wii – and aren’t taking full advantage of the console. And in a frank discussion with Forbes, Fils-Aime also said that Nintendo was nowhere near” the point of cutting the Wii’s price. "I will be …

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2.4 million Wiis made a month

Nintendo of America boss Reggie Fils-Aime has revealed that the company is producing 2.4 million new Wiis every month – a 33 per cent increase on last year’s frequency. Speaking in an interview with the LA Times, Fils-Aime called the production cycle ‘unprecedented’. Nintendo has continually raised the production levels …

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Fils-Aime: Well always need retail

Nintendo of America chief Reggie Fils-Aime has pledged that the platform holder will always need retail to sell its boxed product. Speaking to VentureBeat, Fils-Aime said that the digital capabilities of the firm’s new DSi would never become more important than boxed retail. He commented: It’s a nice added business …

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Nintendo takes aim at South America

Nintendo is plotting an aggressive Spanish marketing campaign in Latin America to boost sales of its hardware. The promotional assault will most like happen before Christmas and will focus on sports and fitness games. The platform holder believes the territory’s video game market could be worth up to $2 billion …

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Fils-Aime: Id love GTA on Wii

Nintendo of America chief Reggie Fils-Aime has admitted that he would love” a version of GTA on Wii – and said it’s up to Take Two and Rockstar to come up with something that suits the system. Speaking in the wake of the announcement of Rockstar’s GTA: ChinaTown Wars for …

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Fils-Aime on Nintendos missed opportunities

Nintendo of America’s president Reggie Fils-Aime has told Wired that his office is constantly hassling the firm’s Japanese HQ for more Wii stock – reminding them of missed opportunities”. In an exclusive interview, Fils-Aime also claimed that Wii consoles, on average, only sit on US retail shelves for an hour …

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