Tag Archives: reggie

Reggie Fils-Aime: 2008 will be complicated

Nintendo of America president Reggie Fils-Aime has said that its current global lack of Wii and DS stock will continue to cause headaches for the platform. Fils-Aime told Reuters: "The level of demand we are facing complicates all of our future business planning. All of that becomes a much tougher …

Read More »

Fils-Aime: Were not big fans of retail bundling

Those who have been searching for an elusive Wii console in the run-up to Christmas will be all too familiar with some retailer’s tendency to only sell the console in expensive bundles, but Nintendo of America’s president Reggie Fils-Aime has hit out at the practise. Speaking to news agency Reuters, …

Read More »

Fils-Aime: Wii shortage a missed opportunity

With the global demand for Nintendo’s Wii currently far outweighing the available supply of hardware, despite the 1.8 million units being manufactured by the firm each month, Nintendo’s American president has admitted that the shortage is a missed opportunity for the platform holder. Retail giant Amazon recently admitted that it …

Read More »

Fils-Aime: Competitors face significant strategic conundrum

Another snippet to emerge from yesterday’s BMO Capital Markets Conference comes from Nintendo America president Reggie Fils-Aime, who has claimed that rivals Microsoft and Sony now find themselves in an awkward position in the next-gen market. CNN quotes him as saying: "The challenge that our competitors have is significant. They’ve …

Read More »

Fils-Aime named Marketer of the Year

One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek. Since making a splash in the games industry following his infamous kicking ass and taking names” speech at 2004’s E3, …

Read More »

Fils-Aime named Marketer of the Year

One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek. Since making a splash in the games industry following his infamous kicking ass and taking names” speech at 2004’s E3, …

Read More »

Fils-Aime: We wont meet Xmas Wii demand

Speaking to the Mercury News , Nintendo of America president Reggie Fils-Aime has stated that after seemingly overcoming the stock shortages that plagued retail for so long, the huge level of demand anticipated for Wii this Christmas will lead to shortages once more. We’re working very hard to make sure …

Read More »

Fils-Aime: We wont meet Xmas Wii demand

Speaking to the Mercury News , Nintendo of America president Reggie Fils-Aime has stated that after seemingly overcoming the stock shortages that plagued retail for so long, the huge level of demand anticipated for Wii this Christmas will lead to shortages once more. We’re working very hard to make sure …

Read More »