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Build stronger consumer relationships by supporting the growth of gaming entertainment, says new report

Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …

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Global games market to hit $108.9bn in 2017 – Newzoo

The global games market will reach $108.9bn (84bn) in 2017, according to Newzoo’s latest quarterly update, showing a growth of 7.8 per cent year-on-year. The vast majority of that figure will come from digital game revenues, says Newzoo, reaching $94.4bn (72.8bn), or 87 per cent of the global market. This …

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Game video content revenue set to reach $4.6bn in 2017 with global audience of 665m

The worldwide gaming audience for gaming video content will reach 665m in 2017, according to the latest report from SuperData, which is more than double the population of the US. The market research firm also expects the worldwide audience to keep growing, with viewership expanding by 21 per cent between …

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Ukie launches new State of Play report outlining games industry priorities in face of Brexit

Games trade body Ukie launched a new report today outlining the potential impact of Brexit on the UK games industry, stating that access to highly skilled international talent was one of the top priorities for UK games businesses. The report, entitled State of Play: The UK games industry’s priorities for …

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REPORT: Super Mario Run hits 78m downloads

Nintendo released its financial report for the nine months ending December 2016earlier today, and confirmed that Super Mario Run has been downloaded over 40m times in just four days following its worldwide launch on December 15th. The overall sales figures are not included in the briefing, but Bloomberg tech journalist …

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Nintendo Switch GPU specs will run faster when docked to TV, says new report

The Nintendo Switch’s Tegra GPU will run at a higher clock speed when docked to a TV, potentially offering improved gameplay performance compared to using the console on the go, Eurogamer’s Digital Foundry has today revealed. According to its latest report on the Switch’s internal specifications, which it says has …

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