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Tag Archives: report

Brand Map: Gears of War

It’s only a few weeks now until Gears of War 3 is released.Over the three years since the previous game in the series, the term ‘Added Value’ is the tag that developers have been focusing on. We already know about Call of Duty Elite and the EA Sports Season Ticket, …

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MCV GameTime: Industry TV advertising monitor (wk ending September 2nd)

We look at recent TV advertising activity for games and video games’ total share of all TV campaigns. Games and consoles TV advertising last week recovered from its lowest point year to date, recording 256 Men 16 to 34 TVRs. This is in line with 2010’s advertising pressure of 259 …

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Brand Map: Fable on Kinect

This week, we’re going to look at Fable using the GameVision Brand Map you can buy direct from MCV online. At E3 in June, Microsoft Game Studios’ creative director Peter Molyneux unveiled Fable: The Journey, a new chapter in the Fable series that uses Microsoft’s Kinect. But is Fable such …

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MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 20th to …

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Brand Map: Gran Turismo

This week we’re going to look at Gran Turismo using the GameVision Brand Map you can buy direct from MCV Reports. We ask European gamers about their time spent with 200 different titles twice a year and compile the data they give us into a report we call a Brand …

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MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

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US games market tumbles to five year low

After showing some impressive resilience over the last few months, the US games market has been brought crashing back to earth. NPD reports that for the month of July the games market was down 26 per cent year-on-year with a value if just $797.7m. That’s the worst single month since …

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Brand Map: Adventure Games

WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street. Both Uncharted 3: Drake’s Deception and Assassin’s Creed Revelations are on their way. It’s surprising to note that each of these two big brands will only be four years old in …

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OPINION: Sony’s E3 press conference

The Vita brand reveal would have been the big surprise. But in typical Sony style that was leaked a while back. So this left Sony without any big surprises for its E3 press conference. And it didn’t matter one bit. The contrast between its presentation and Microsoft’s is both obvious …

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