MCV/DEVELOP News, events, research and jobs from the games industry
This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of pre-orders. This week we’re going to look at the Creed brand using the GameVision Brand Map you can purchase from …
Read More »Digital ‘will be worth $50 billion by 2016’
Mobile gaming to triple in value to more than $17.5 billion, says Analyst firm
Read More »Brand Map: Super Mario Bros
This week we look at playing habits for one of the biggest game franchises of all time. In the past five years, Super Mario Bros has enjoyed a new life on the Nintendo DS and Wii.With the 3DS now available we haven’t had to wait long for news of a …
Read More »Friday’s Five Second Facts
Read and remember these stats so you can sound clever at the next Monday morning meeting. 3.2mWorldwide sales of FIFA 12, with over 1m sold in the UK. The iOS app has also been downloaded 879,000 times in its first week.Read more: 1 week, 3.2m sales –FIFA 12 is a …
Read More »Brand Map: Just Dance
Ubisoft’s Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3. Could Just Dance 3 be the biggest game in the series yet? This week we’re going to look at the Just Dance series …
Read More »Non-Facebook social gaming ‘to hit $5.6 billion by 2014’
Two thirds not from social network giant
Read More »Brand Map: Call of Duty
This week we’re going to look at playing habits for Call of Duty using the GameVision Brand Map. The Brand Map is available to download from the MCV?Reports page online. We asked 6,722 gamers about the games, of whom 1,789 had played one in the last six months; 556 of …
Read More »In-game ads to top $7.2bn by 2016
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium? The new Advertising and Video Games report by research firm DFC Intelligence predicts that the in-game advertising market will reach $7.2bn globally by 2016, according to IndustryGamers. The …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending September 2nd)
We look at recent TV advertising activity for games and video games’ total share of all TV campaigns. Games and consoles TV advertising last week recovered from its lowest point year to date, recording 256 Men 16 to 34 TVRs. This is in line with 2010’s advertising pressure of 259 …
Read More »Brand Map: Fable on Kinect
This week, we’re going to look at Fable using the GameVision Brand Map you can buy direct from MCV online. At E3 in June, Microsoft Game Studios’ creative director Peter Molyneux unveiled Fable: The Journey, a new chapter in the Fable series that uses Microsoft’s Kinect. But is Fable such …
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