Tag Archives: research

MCV GameTime: Industry TV advertising monitor (wk ending August 26th)

We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from …

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Brand Map: Mario Kart

This week we’re going to look at Mario Kart using the GameVision Brand Map you can buy direct from MCV online. Twice a year we ask European consumers about 200 games they are playing and compile the data into a report we call a Brand Map. We asked 6,835 gamers …

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Brand Map: Gran Turismo

This week we’re going to look at Gran Turismo using the GameVision Brand Map you can buy direct from MCV Reports. We ask European gamers about their time spent with 200 different titles twice a year and compile the data they give us into a report we call a Brand …

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MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

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Brand Map: Adventure Games

WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street. Both Uncharted 3: Drake’s Deception and Assassin’s Creed Revelations are on their way. It’s surprising to note that each of these two big brands will only be four years old in …

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3D not engaging UK public

Research has shown that 3D is on course to become a mass market product, but has yet to engage the majority of its audience. A study by Informa Media & Telecoms predicts that 3DTVs will find their way into 11m homes over the next five years, but less than half …

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Sony cuts dev spend on PS4

Sony will spend less developing its next home console than it did with the PS3. The company invested heavily in its own semi conductor facilities for the PS3 but says this kind of spending won’t happen with its next console, reports Andriasang. Speaking at an investors briefing, CFO Masaru Kato …

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Social gaming to be worth $5bn by 2015

The global market for social games is expected to create revenues of over $5 billion by the end of 2015. That’s according to research firm Parks Associates’ latest report, Social Gaming: Market Updates, in which the company claims the market is on course for a five-fold increase between 2010 and …

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360 users leading digital trend

Research shows that 55 per cent of Xbox 360 owners downloaded at least one digital title in 2010. Market research firm EEDAR reports that this is up from 43 per cent in 2009 and outperforms rival consoles, according to GamesIndustry.biz. PS3 users that download games rose from 42 per cent …

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