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EA could reconsider Tiger partnership

Having doggedly stuck by golfer Tiger Woods throughout what has been a very turbulent year for the golfing star, EA has for the first time hinted that if Tiger’s results on the fairway don’t improve time might be called on the pair’s long-running relationship. This is no threat against Tiger,” …

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EA takes blame for NFS decline

Speaking to an audience at the Bank of America Merrill Lynch 2010 Media, Communications & Entertainment Conference, EA boss John Riccitiello has outlined EA’s role in the critical decline of Need for Speed – but also asserted that the series is once again in pole position. If you went back …

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E3 2010: 3D games could cost more

Perhaps not content with Bobby Kotick’s current top-dog status in the fanboy Hall of Hate, John Riccitiello has bravely come out and admitted that he’d like to see a premium” price given to new 3D-compatible titles. EA’s anticipated shooter Crysis 2 will be one of the leading lights in the …

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Riccitiello urges 3D caution

3D is expected to play a big part at next week’s E3 expo in LA, but one senior video games exec has warned publishers not be too hasty in their effort to jump aboard the 3D bandwagon. I am a little nervous that some game companies will put out poorly …

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EA talks DLC codes

Outspoken EA boss John Riccitiello has sought to defend the firm’s recent efforts to reward customers who buy new copies of its games by bundling one-off DLC codes in the box. The likes of Battlefield: Bad Company 2, Dragon Age: Origins and Mass Effect 2 have already included such codes, …

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EA: The line between boxed and digital is blurring

Publisher EA has offered a detailed insight into its plans going forward, and they reveal an unparalleled focus on digital console content. Speaking to analyst Michael Pachter, EA’s group general manager Nick Earl explained that the line between packaged product sales and digital revenues would soon begin to blur as …

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Riccitiello: Price cuts were too late

John Riccitiello has accused the major console platform holders of taking too long to cut the pieces of their consoles last year as the industry fought to cope worldwide economic challenges. In 2009 there was a lack of aggressive first party pricing – [they were] a little bit too late …

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Pressure mounts on Riccitiello

John Riccitiello’s job at the helm of global games publisher could be under threat if the latest talk from US market analysts is to be believed. Earlier this week EA was forced to cut its financial forecasts for the second year in succession, leading investors to question the strategy being …

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Former EA exec slams strategy

On the back of EA’s scaling back of its forward financial estimates, former executive VP of mobile and online Mitch Lasky has slammed boss John Riccitiello for what he considers to be the failures of his second spell at the helm of the publisher. By far the greatest failure of …

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Riccitiello touts EA’s digital strength

While the publisher is experiencing a difficult time with its boxed products – EA’s digital operation continues to flourish. In fact, EA CEO John Riccitiello reckons that if its digital business was independent it would be ‘one of the biggest direct content companies in the world’. During its earnings call …

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