Tag Archives: robert hutchins

Opinion: ‘The toy industry must remain shrewd with the gaming IPs it invests in’

It was when the Ninja Turtles were going through their most formative years and the Ghostbusters were on call most nights, that the UK toy industry woke up to a new dawn of children’s entertainment. 1993 was a year of big franchises and even bigger toys; the Ghostbuster HQ Playset …

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Sony embarks on Lemmings licensing drive

Iconic 1990s video game franchise Lemmings is making a return with a swathe of new licensed merchandise. Sony Computer Entertainment Europe has embarked on a licensing programme for the popular game, with the appointment of four new licensees. Paladone will deliver a range of branded mugs and fridge magnets, Bioworld …

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Mojang and LEGO to expand Minecraft range

LEGO and Mojang are extended their partnership to bring a full range of LEGO Minecraft sets to market. The Danish toymaker already teamed with the popular videogame franchise to release four Minecraft sets following the success of a fan suggested play-set on LEGO Ideas (then Cuusoo) in 2011. However, the …

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Mario Kart ride-on coming to UK

Jakks Pacific has partnered with Nintendo to launch the first ever Nintendo licensed Mario Kart ride-on. Known as the Super Mario Kart Ride-On, the vehicle is the real life counterpart to Mario’s kart as seen in the Mario Kart 7 video game. While it doesn’t come with a barrage of …

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