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Speaking to Reuters , analyst Michael Pachter has placed his chips on PS3 to ‘win’ the battle with Xbox 360 for GTA IV sales. The title, which is expected to take $400 million in its first week, will directly inspire two million sales of PS3 in 2008, versus half of …
Read More »GTA IV ads pulled down in US
The Chicago Transit Authority has removed advertising for Grand Theft Auto IV from buses and buildings in the city. According to GameDaily, the decision comes after a weekend of violent shootings in the city – and a Fox News affiliate publishing an article questioning the placement of the Chicago ads. …
Read More »GTA IV takes Los Angeles
New images have been circulating the web of Take Two’s outdoor advertising campaign in major US cities, with Los Angeles perhaps the most impressive. As seen on Kotaku, Take Two and Rockstar have unrolled three huge banners over LA skyscrapers depicting a trio of giant characters from the game. The …
Read More »HAVE YOUR SAY: Countdown to GTA IV
The gaming community is already uniting to hunt down early copies of GTA IV on forums across the world – but will you be breaking the street date? Do you expect another major game release to be damaged by early selling – and what is the solution? Is early selling …
Read More »Creativity first, business second, says Rockstar
Vice president of creativity at Rockstar Games Dan Houser also took a swipe at the way his competitors market their games, while also stressing the increasing cultural relevance of video games in an extensive interview on Variety’s games blog. A lot of our competitors in the game sphere – all …
Read More »Take Two dismisses new EA offer
Take Two has responded to EA’s latest attempt to snap up the GTA publisher – maintaining that the offer is inadequate” and that it is now considering entering into a business combination with a number of other interested parties.” The latest statement from chairman of the Board at Take Two …
Read More »EAs bid for Take Two the story so far
As the countdown to Take Two’s annual investors’ meeting begins, it’s a timely opportunity to look back on just why EA’s $2 billion bid for the company has come to dominate the headlines of the global games business press this year. It all kicked off on February 24th, when EA …
Read More »Microsoft’s GTA marketing push as big as Halo 3
Microsoft’s marketing machine is ready to kick into top gear with a multimedia campaign across the web, TV and and print publications in an attempt to make Xbox 360 the console of choice for GTA fans. With episodic downloadable content exclusive to 360, head of gaming and entertainment at Xbox …
Read More »Ricky Gervais cameo in GTA IV confirmed
CVG reports that Ricky Gervais will appear as himself in GTA IV within Liberty City’s comedy club, unveiling new material created especially for Rockstar’s much hyped gangster title. Speaking to free London magazine Shortlist, he said: It’s a first – which always interests me. It was shot in New York, …
Read More »GTA ‘Social Club’ opens doors tomorrow
The site, which promises to give GTA IV gamers a chance to compare game statistics whether they play on Xbox 360 or PlayStation 3, invites gamers to ‘pre-register’ from tomorrow. The Social Club is open to anyone with an Xbox Gamertag or a PlayStation Network ID and offers gamers the …
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