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Tag Archives: sale

Games publishing 2017: how to set a game’s price

In Part One of our publishing roundtable, we talked to publishers about setting release dates and how fewer triple-A releases could mean better business for the whole industry. In Part Two, we discuss pricing. As more indie titles head to retail, the debate around games pricing has never been fiercer. We ask …

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Steam Winter Sale boasts big gains over Valve’s previous promotions

Valve’s alteration of how it conducts its Steam Winter Sale appears to have paid off. In short: More customers bought more games across more of the Steam catalog,” was the headline summary of a Valve post that was seemingly mistakenly posted to the Steam VR page, although not before it …

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Amazon’s Prime Day sale a success, outsells biggest-ever Black Friday

Despite accusations of poor deals, Amazon’s Prime Day promotion proved the haters wrong and out-sold the retailer’s best Black Friday event. The sale, which was only available to subscribers of Amazon’s eponymous 79/year service (which provides free next-day delivery and instant video streaming among other benefits), ran for just one …

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