MCV/DEVELOP News, events, research and jobs from the games industry
Sony Computer Entertainment UK has established a temporary PlayStation showcase on Oxford Street. The outlet can be found in the technology section on the fifth floor of department store John Lewis. It gives shoppers the chance to try out both PlayStation Vita and PS3. The pop-up stand has been created …
Read More »Vita’s monster High Street marketing blitz revealed
Pop-up shops, Land Rovers and mass midnight openings will greet the arrival of PlayStation Vita next week. Sony has drawn up its biggest hardware campaign to date, encompassing everything from print and TV ads to sampling venues. It all kicks off today (Friday, February 17th) with the World Is In …
Read More »Vita Rooms arrives in London
Sony’s nationwide sampling tour reached its last destination today with the opening of a London Vita Rooms venue. The temporary showcase is at 80, Oxford Street, and is open to the public from now until the handheld’s launch next week. As with the Manchester and Glasgow venues before it, the …
Read More »Vita Rooms tour rolls on to Glasgow
Sony Computer Entertainment UK has opened a new Vita showcase in Glasgow, allowing consumers to try up the upcoming handheld. The Glasgow event is part of the Vita Rooms tour, which creates temporary venues where gamers can learn more about PlayStation Vita and its games, as well as getting hands-on …
Read More »PlayStation sails into Uncharted waters with £5m marketing splash
Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …
Read More »Future launches new on-console PS3 show
Access – a new on-console PS3 show from Future Publishing – goes live this afternoon. Free to all UK PSN account holders, Access will be available every Wednesday and is hosted by comedian Lucy Porter. The show lets consumers check out the latest titles, industry events and SCE UK’s growing …
Read More »OPINION: Fergal Gara & SCE UK; Dead Island’s success; GameCity prize
Over THE past few weeks we’ve reported on managerial role changes at Microsoft, Activision, HMV, Disney and Comet. But the biggest move we broke on MCVuk.com last week: the appointment of top Asda man Fergal Gara as new chief of SCE UK.He’s signed up for a closely-watched gig. Only weeks …
Read More »PS3 rules UK Xmas Top 10
Sony always said its long-term strategy would pay off for PS3 – and this week the Xmas charts prove it. The UK games charts published by UKIE/Chart-Track show that last week the combined sales of PS3 games listed in the All Prices, All Formats top 10 outnumbered those games sold …
Read More »UK CHARTS: Another week at No.1 for Gran Turismo
Sony’s Gran Turismo: Prologue has enjoyed its second week at the top of ChartTrack/ELSPA’s All Formats entertainment software chart. The title was responsible for 39 per cent of all PS3 games sales – but, possibly due to its non-premium price, only provided 28 per cent of the format’s software revenue. …
Read More »In-game communication coming to PS3 in summer
SCE UK boss Ray Maguire has revealed that PS3’s forthcoming firmware update will introduce new features to the cross media bar. As he thanked SCE UK’s trade partners for reaching one million UK PS3 sales, he added: Our momentum will continue with the introduction of in-game communication in the summer, …
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