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Tag Archives: sce

ANALYSIS: PlayStation 4 – A sensible plan served with trademark waffle and hype

MCV editor-in-chief Michael French says Sony is changing its tune with PlayStation 4, despite some bad habits. Bathed in the gobbledegook of a thousand suits, showered in the light of video after video of noisy shootybang games, and devoid of firm details such as price, date, and what it actually …

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SCE UK expands marketing team

Sony’s UK arm bolstered its team with three new hires. Lauren Bradley, former senior product manager for Namco Bandai, takes up the same position at SCE UK after nearly four years at the third party publisher. Sony has also hired Ben Pestell as trade marketing manager. Pestell previously handled trade …

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Sony Network boss to retire, House to take over role

Tim Schaaff, the president of Sony Network Entertainment International, has announced his retirement. Sony Computer Entertainment president and CEO Andrew House will add Schaaff’s responsibilities to his role when Schaaff steps down at the end of the year. SNEI overseas a number of Sony’s networking businesses, including the PlayStation Network. …

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