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Tag Archives: sce

Vita’s monster High Street marketing blitz revealed

Pop-up shops, Land Rovers and mass midnight openings will greet the arrival of PlayStation Vita next week. Sony has drawn up its biggest hardware campaign to date, encompassing everything from print and TV ads to sampling venues. It all kicks off today (Friday, February 17th) with the World Is In …

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Vita Rooms arrives in London

Sony’s nationwide sampling tour reached its last destination today with the opening of a London Vita Rooms venue. The temporary showcase is at 80, Oxford Street, and is open to the public from now until the handheld’s launch next week. As with the Manchester and Glasgow venues before it, the …

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Vita Rooms tour rolls on to Glasgow

Sony Computer Entertainment UK has opened a new Vita showcase in Glasgow, allowing consumers to try up the upcoming handheld. The Glasgow event is part of the Vita Rooms tour, which creates temporary venues where gamers can learn more about PlayStation Vita and its games, as well as getting hands-on …

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INTERVIEW: Fergal Gara, SCE UK

PS3 grew its UK market share in 2011, but Sony’s flagship console still sits in the shadow of Xbox 360. In his first ever interview as Sony’s UK and Ireland VP, Fergal Gara tells MCV how he’s going to revitalise PlayStation in 2012. SCEE President Jim Ryan told MCV in …

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Gara: Sony UK suffering from PS2 hangover

New SCE UK boss Fergal Gara has admitted that the business will have to sharpen up under his stewardship. What I find at SCE is that we’ve lots of passionate and committed people. But there’s definitely an opportunity to up the pace of our competitiveness,” Gara told MCV. We still …

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