Tag Archives: scea

Gamestop: GTA IV is encouraging PS2 owners to upgrade to PS3

Gamestop’s senior VP of merchandising has revealed that the release of GTA IV has inspired a ‘vigorous’ uptake in purchases of PS3 hardware. In a statement to the press reported by GameDaily, Bob McKenzie said: "From our position, the launch of GTA IV has been tremendous in driving traffic to …

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Mad Max game on the way

Another major film franchise is set to get the video games treatment: George Miller’s seminal action thriller Mad Max. The movie, which was first released back in 1979 and starred Mel Gibson, is being converted by former SCEA developer Cory Barlog – best known for his work as producer on …

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SCEA appoints new execs

Sony has unveiled three new appointments in the wake of Phil Harrison’s departure. Robert Dyer has been appointed senior vice president of publisher relations. Dyer joins the company from Crave Entertainment Group, where he served as president and COO since 2004. Ian Jackson has also joined the company as vice …

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US: High-end PS3 sales match low-spec machines

Following a strong sales period in the US that has seen the $500 80GB PS3 sell just as many units as the lower spec $400 40GB model, SCEA’s Scott Steinberg has stated that the perceived value of the machine means a price cut may not be necessary. Speaking to Reuters, …

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Sonys Tretton gloats over Blu-Ray victory

CEO of SCEA Jack Tretton has talked of Sony’s joy at seeing Blu-Ray win the next-gen DVD format war against HD-DVD. According to Eurogamer, Tretton said in a statement: "The emergence of Blu-ray as the de facto high definition standard is one more reason why PS3 is a great value …

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PS3 sells 1.2m units in North America in December

SCE chief executive Kaz Hirai has stated that Sony’s PlayStation gaming business is hoping to post a profit in its next financial year following some strong Xmas sales of its three consoles in North America. SCEA today confirmed that the firm sold 3.9 million PS3, PS2 and PSP consoles in …

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Tretton: We underestimated PS3 ‘education process’

CEO of Sony Computer Entertainment America Jack Tretton has admitted that many consumers were still left in the dark about PS3’s capabilities following the console’s launch. In an interview with GameDaily , to celebrate his first full year as CEO, Tretton said: We are on our fourth platform introduction, and …

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SCEA prepares 40GB advertising blitz

This weekend will see the launch of one of Sony Computer Entertainment America’s largest ever advertising campaigns as it looks to promote the upcoming revised 40GB PS3 model in the territory, Gamesindustry reports. The company’s growing PlayStation Network is to take a front role in the media push, as well …

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