Tag Archives: sector

Games and consoles TV advertising at five-year low?

This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …

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277 lost GAME shops could cost market £158m

The UK games market could be as much as 158m worse off due to the closure of 277 GAME stores. However, that number will be reduced if neighbouring GAME shops and other rival stores step in to attract impulse buyers. The 158m figure was reached by looking at Kantar Worldpanel …

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Games becomes second-fastest growing TV ad sector

Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …

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Steve Jobs – the man who changed handheld gaming

There are several moments that can rightly be called ‘pivotal’ throughout the history of gaming. The Magnavox Odyssey. Space Invaders. The NES. Game Boy. Sony’s PlayStation. Xbox Live. The iPod Touch has certainly earned its place on that list. The savageness with which Apple has reshaped the handheld sector is …

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QA Profile: U-Trax

MCV sits down with U-Trax president Richard van der Giessen about the state of the localisation and quality assurance sector. How have publisher attitudes towards the sector changed in the past year? There’s no way to make a general statement about this for all publishers. Some of them really get …

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QA Spotlight: Babel Media

Babel Media’s VP of sales and marketing Keith Russell tells MCV about the state of the QA sector and a potential move to Montreal. What are your thoughts on the relationship between publishers and QA firms? What works well and what needs improving? We tend to work on the project …

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QA Spotlight: Enzyme Labs

MCV chats to Enzyme Labs president and CEO Yan Cyr about the challenges of testing 3D games, motion titles and more. Is user-testing important in an age of 3D and motion gaming? Do you cater for this? At Enzyme Labs we have been performing focus groups and playtests on games …

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EA questions future of portable gaming

The shockwaves created by the shock 3DS price drop continue to ripple outwards, and now EA has warned Sony that the PlayStation Vita faces some very serious challenges. I think it looks like a great device,” EA Play boss Jeff Karp told MCV. But the real challenge for all game …

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FEATURE: Games for kids

Two factors are dovetailing to create growth in the pre-teen gaming market.Firstly, there is the traditional migration down the demographic that comes about as a generation of hardware enters its second, third and fourth years. Secondly, the popularity of the Wii plus the Move and Kinect peripherals mean that games …

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The importance of games merchandise

Christmas approaches, and video games once again find themselves competing with toys, gadgets, books and other items as they try to grab gifters’ attention. But the industry has found additional ways to generate revenue with its most popular brands. As with any other major form of entertainment, gaming lends itself …

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