Tag Archives: sector

Despite the likes of EA, Capcom and Ubisoft continue to enjoy growing success in sectors such as the App Store and Facebook, publishing giant Activision has said it has no intentions of entering either space. We don’t view the App Store as a really big opportunity for dedicated games,” chief …

A new report from American stat analysis group NPD suggests that the value of digital PC games market is now far greater than the boxed sector. The numbers claims that 11.2m PC games were purchased in North America between January and June 2010. In the same period just 8.2m boxed …

The budget games sector has seen its sales soar at key UK supermarkets. Leading grocers have doubled their market share in games over the last 12 months, which has had a positive impact on value PC publishers, such as Focus, Mastertronic and Avanquest. Supermarkets have become a key destination for …

There are significant doubts about whether the success 3D has seen at cinemas can translate to the home. For one, consumers have only just upgraded to HD, and it’s going to take something big to encourage adoption of another large, flatscreen TV – especially as 3D TVs currently cost over 1,000. …

UK Prime Minister Gordon Brown has again talked up the British game industry, claiming that the nation’s developers are "by far the biggest producer of computer games in Europe." Brown’s comments were made at the Global Investment Conference in London, where he and the business secretary Lord Mandelson offered assurance …

It’s common knowledge that casual and social games markets continue to increase with importance – but that doesn’t mean the core games sector is under threat, one analyst has claimed. We reject the notion that competition from non-traditional video gaming formats such as the iPhone and social gaming have significantly …

MMO specialists have told MCV that predicting the fall of World of Warcraft is ‘futile’. Blizzard’s title is the world’s most lucrative MMO, raking in over $100 million a month. And rival developers admit that even when there are some big name MMOs on the horizon – such as Star …

The creators of market rivals Guitar Hero and Rock Band have insisted that the future is bright for the music games genre, with the rising prominence of user-created content driving continued success. Throughout 2009 sales of music games fell by nearly 50 per cent to $1bn in North America. I …

Sony believes it can grow its presence in the FPS market, with the arrival of online multiplayer blaster MAG. The ambitious title is due for release on PS3 next week, and allows 256 players to battle it out online at the same time. It joins Sony’s other big-name first-person shooters …

Former EA and 20th Century Fox marketing director Al King has made a return to the video games industry with Creative Partnership. The marketing firm specialises in creating movie trailers, and has hired King to head up an expansion of its service offering to include video games. Creative Partnership has …