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Popular racing series Need for Speed has now sold over 100m copies worldwide, publisher EA has revealed, elevating it into an elite group of super-franchises. Less than a handful of franchises up until now have reached that milestone, and we’re honoured actually,” EA’s VP of global marketing Keith Munro told …
Read More »UK CHARTS: Need for Speed victorious
Reinventing the Need for Speed franchise was always going to be a bit of a gamble for EA, but it seems that the risk has paid off with Xbox 360, PS3, PC and PSP outing Need for Speed: Shift racing straight to the top of the ELSPA GfK-ChartTrack All Formats …
Read More »NFS Shift UK Championship announced
Ahead of the release of Need for Speed: Shift on September 18th, publisher EA has teamed up with the UK’s leading games retailer GAME to run a nationwide competition that takes place in key GAME outlets. Kicking off on August 28th, heats will take place in 49 stores across the …
Read More »EA: Need For Speed back on top
Electronic Arts believes Need For Speed: Shift will see the franchise reclaim its crown as king of the racers, after a disappointing showing in 2008. The company is preparing a major marketing plan to support the title when it hits PS3, Xbox 360, PSP and PC on September 18th. Shift …
Read More »Need for Speed: Shift dated
With three Need for Speed titles on the way this year following EA’s decision to drastically alter the way it handles its successful racing franchise, the publisher has dated the ‘core’ title of the trio – Need for Speed: Shift. Its arrival on Xbox 360 and PS3 on September 18th …
Read More »Need for Speed reinvention revealed
Following the questions asked of the franchise just this morning , publisher EA has announced that its successful Need for Speed franchise is to get a radical three-SKU revamp in 2009, with the casual market being at the heart of the reinvention. MCV’s sister site CasualGaming.biz has the full story …
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