Home / Tag Archives: shuhei yoshida

Tag Archives: shuhei yoshida

Yoshida: No Man’s Sky PR strategy ‘wasn’t great’

The boss of Sony Worldwide Studios has admitted that mistakes were made in the marketing of PS4 and PC release No Man’s Sky. The much anticipated title has been beset by an unprecedented amount of criticism amid accusations that it failed to deliver on many of the promises made about …

Read More »

Yoshida asserts that all PS VR games will work on standard PS4s

Sony Studios boss Shuhei Yoshida has again dismissed the idea that PS4 Neo will be needed to get the best out of PlayStation VR. All the PSVR (and future) titles will be playable on (normal) PS4,” Yoshida said at ACGHK 2016 this week, as reported by PSU. We believe that …

Read More »

Shuhei Yoshida isn’t sure if there will be a PS5

Oddworld Inhabitants’ co-founder Lorne Lanning has said that Sony Studios boss Shuhei Yoshida told him that a PS5 is in no way certain? The reason? That consoles need to embrace a more iterative hardware update model, which all signs suggest will kick off with the PS4 Neo. Yes,” Lanning told …

Read More »

Sony ‘willing’ to invest time and money to get VR into consumers’ hands

You only get virtual reality when you try it. So allowing folk to try it looks like it will define the upcoming VR marketing push. This poses a problem for Sony, Facebook and Steam/HTC. They desperately want folk to buy PlayStation VR (350), Oculus Rift (500) and HTC Vive (690). …

Read More »

Yoshida: Connecting Xbox Live and PSN could be easy technically

PlayStation Worldwide Studios boss Shuhei Yoshida has said that the technical side of linking PlayStation Network and Xbox Live could be the easiest. Speaking to Eurogamer at GDC, Yoshida reiterated what was said in Sony’s statement to GameSpot yesterday that it was in favour of supporting cross-platform play – and …

Read More »

PS4 success partially to blame for DriveClub woes

Sony did not expect the PlayStation 4 to sell as well as it is, and this has caused a few problems. That’s according to the publisher’s head of worldwide studios, Shuhei Yoshida, who – speaking to Eurogamer – says that the console is currently tracking ahead of its internal predictions. …

Read More »

Sony was surprised by Until Dawn’s success

Not all first party triple-A games are equal. Some fall short of the weight of lofty expectation placed on their shoulders. Others, however, strike a bigger chord with fans than their makers expected. It seems that Sony’s interactive survival horror Until Dawn, which hit PS4 last month, falls into the …

Read More »