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Tag Archives: skylanders giants

Activision Blizzard Q2: $1.05bn net revenue, $4.6bn in cash and assets

Activision Blizzard has announced financial results for the second quarter of its current fiscal year, reporting net revenue of over $1bn for the period. The $1.05bn earned by Activision during the three month period was just under the $1.08bn brought in by the firm during the same portion of 2012. …

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Activision on why Skylanders isn’t afraid of Disney Infinity

Skylanders is the best selling video game this year, so perhaps it was inevitable that a kids giant like Disney would try to take a cut of the market. MCV asks Skylanders business unit VP Joshua Taub and VP of marketing John Coyne what they are doing in response. And …

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No Skylanders movie or cartoon, says Activision

Publisher Activision has ended hopes of a Skylanders cartoon or movie. Speaking to MCV, the firm says that the video game ‘is the entertainment’ and that the regular release of new toys is the best way to keep kids engaged. Kids, when they see the new toys, it is a …

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Third Skylanders features transforming toys

The third game in the Skylanders phenomenon features characters that can transform. Skylanders: Swap Force comes with 50 new toys, 16 of which can be split in two and mixed together to form different Skylanders combinations. In a demo shown to MCV, a water character called Wash Buckler was given …

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Activision: Skylanders proves there is growth at retail

The phenomenal sales of Skylanders proves there’s strength left in the High Street, says Activision. As we revealed last week, over 6.2m Skylanders toys were sold in the UK last year. And now the company is preparing the third game in the series, which will be revealed in a matter …

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Skylanders toys make up 25% of UK accessories market

25 per cent of all accessories sold in the UK last year were Skylanders toys. Activision’s kids franchise was the UK’s biggest physical games brand last year, with around 6.2m figures sold. Skylanders has been a retail phenomenon and has generated over $500m in the US. It sits just behind …

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Activision toasts another blockbuster franchise: Skylanders passes $500m US gross

Call of Duty publisher is making good on its promise to create another billion dollar franchise. Activision has just announced that Skylanders has, after just over a year on the market, already made a total of $500m in revenue in the US. When the toy-and-video game hybrid was launched, the …

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UNCOVERED: The Top Ten best selling Skylanders

Over 6m Skylanders figures were sold in the UK last year, GfK Chart-Track figures reveal. Activision’s kids sensation dominated the Top 40 accessory charts with 18 entries in the list, only points cards had a bigger share of the market. And for the first time we can reveal a Skylanders …

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Skylanders iPhone game heads to retail

There are two Skylanders mobile games in the works, and one is even heading to the High Street. The Skylanders Battlegrounds Starter Pack includes a special wireless Bluetooth Portal of Power that ‘brings figures to life’ on iOS, and three physical characters: Jet Vac, Series 2 Cynder and Double Trouble …

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HMV opens Skylanders concession stores

Activision has opened special Skylanders concessions in three HMV stores. Special areas can be found in HMV’s Oxford Street, Manchester and Glasgow branches. Each area will feature a variety of Skylanders products (including licensed cards, puzzles, wallets, bags and badges), character art, artificial grass and dedicated games stations. ”We are …

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