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Tag Archives: skylanders spyros adventure

Third Skylanders features transforming toys

The third game in the Skylanders phenomenon features characters that can transform. Skylanders: Swap Force comes with 50 new toys, 16 of which can be split in two and mixed together to form different Skylanders combinations. In a demo shown to MCV, a water character called Wash Buckler was given …

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UNCOVERED: The Top Ten best selling Skylanders

Over 6m Skylanders figures were sold in the UK last year, GfK Chart-Track figures reveal. Activision’s kids sensation dominated the Top 40 accessory charts with 18 entries in the list, only points cards had a bigger share of the market. And for the first time we can reveal a Skylanders …

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HMV opens Skylanders concession stores

Activision has opened special Skylanders concessions in three HMV stores. Special areas can be found in HMV’s Oxford Street, Manchester and Glasgow branches. Each area will feature a variety of Skylanders products (including licensed cards, puzzles, wallets, bags and badges), character art, artificial grass and dedicated games stations. ”We are …

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Activision Blizzard Q2 revenues down but beats expectations

Activision has seen its revenues fall, down from $1.15bn in 2011 to 1.08bn in 2012, for the quarter ending June 30th, 2012. Yet this is better than the company’s predictions, and as a result it has raised its net revenue outlook for the calendar year to 4.33bn (up from 4.2bn). …

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Skylanders soars as the world’s top game franchise

Activision has stated that Skylanders: Spyro’s Adventure is the No.1 best selling console and handheld game this year. The hit kids franchise launched last November and lets players ‘bring their toys to life’ by placing Skylanders figures on a special portal. The result has been phenomenal, and according to Activision, …

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FEATURE: Activision’s new $1bn franchise

Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …

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Skylanders toys surpass 20m units

Skylanders is Activision’s biggest ever ‘new IP’ and ‘potentially a $1bn franchise.’ The new kids property – which is technically part of the Spyro franchise, but we’ll gloss over that – was 2011’s No.1 kids property, according to the publisher. It says that the toys alone has sold more than …

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Activision Blizzard’s revenue hits $4.7bn

Activision Blizzard has posted record breaking revenue of $4.76bn for the financial year. $1.6bn of this was generated from digital markets. That’s 34 per cent of the company’s total revenues. The $4.76bn is well ahead of Activision’s projections (almost $800m more) and is up over the previous year’s $4.45bn. Net …

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What’s Out Today? w/e October 14th, 2011

Activision brings the worlds of toys and video games together with today’s release of Skylanders: Spyro’s Adventure. This ambitious title lets players use special figurines to activate characters in game by placing them on the Portal of Power. These figures will then remember their progress, regardless of what platform they …

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Activision partners with Mumsnet

A whopping three-month ad campaign is underway for toy/game hybrid Skylanders: Spyro’s Adventure. Activision has teamed up with the Mumsnet website to educate parents on its innovative new product. The Skylanders: Spyro’s Adventure Starter Pack retails for 59.99 and comes with a copy of the game, three figures and a …

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