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Tag Archives: skylanders

Skylanders craze compared to ’90s Tamagotchi mania

Toy retail giant Toys R Us has compared the hunger for Activision’s Skylanders to the crazed fenzy that surrounded virtual pet toy Tamagotchi in the mid ‘90s. The release of new figures for the game regularly leads to pre-opening queues at Toys R Us outlets across the US. The consumer …

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New iOS outing for Skylanders

Activision’s hugely successful new IP Skylanders is coming to iPhone, iPad and iPod Touch. Called Skylanders Cloud Patrol, the game is set in a new region of Skylanders. It features all of the 30+ strong cast controlled via gesture control. Codes found with the series’ action figures can be used …

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FEATURE: Activision’s new $1bn franchise

Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …

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Skylanders licensing business takes off

Would-be licensees are lining up to get a piece of Skylanders, says Activision. 150 licensing execs attended a special Activision event on Tuesday (February 28th) to find out how they can get the rights to make Skylanders cuddly toys, lunch boxes, clothes, back packs and a whole lot more. It …

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Rare Skylanders figures sell for £827 on eBay

Activision’s toy-based console title Skylanders has demonstrated its incredibly loyal fan following after an auction for some rare figures reached 797 on eBay. The UK listing offered six rare gold and silver figures, which can then be used in-game via Activision’s Portal of Power. A total of 35 bids were …

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Activision Blizzard’s revenue hits $4.7bn

Activision Blizzard has posted record breaking revenue of $4.76bn for the financial year. $1.6bn of this was generated from digital markets. That’s 34 per cent of the company’s total revenues. The $4.76bn is well ahead of Activision’s projections (almost $800m more) and is up over the previous year’s $4.45bn. Net …

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Skylanders Giants announced by Activision

Activision has unsurprisingly announced a sequel to 2011 smash hit Skylanders. Skylanders Giants introduces eight brand new figures that are over twice the size of the established cast – both in the game and in real life. Eight new traditional sized characters will also be introduced. They also feature new …

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Revealed: Skylanders’ secret success

Skylanders: Spyro’s Adventure was a bigger hit than you might think. Activision’s new kids IP – which lets consumers buy character figurines and bring them to life in the game – just about crept into last year’s Top 50 chart at No. 48. But, if you add in the various …

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Activision predicts Skylanders shortage

Bobby Kotick has warned the markets to expect shortages of its innovative kids title Skylanders this Christmas. The game uses augmented reality technology to place real-life monster figurines into the game. This of course leads to a secondary trade in the figures for Activision. It is currently available on Xbox …

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