MCV/DEVELOP News, events, research and jobs from the games industry
Activision brings the worlds of toys and video games together with today’s release of Skylanders: Spyro’s Adventure. This ambitious title lets players use special figurines to activate characters in game by placing them on the Portal of Power. These figures will then remember their progress, regardless of what platform they …
Read More »Activision partners with Mumsnet
A whopping three-month ad campaign is underway for toy/game hybrid Skylanders: Spyro’s Adventure. Activision has teamed up with the Mumsnet website to educate parents on its innovative new product. The Skylanders: Spyro’s Adventure Starter Pack retails for 59.99 and comes with a copy of the game, three figures and a …
Read More »Activision signs Nickelodeon for Spyro tour
Kids TV giant Nickelodeon and Activision are going on tour to promote Skylanders: Spyro’s Adventure. The pan-European tour will be advertised on Nick’s TV and digital channels, and will make use of the firm’s Slime Truck to take the game across the UK, France, Germany, Italy, Netherlands, Sweden and Spain. …
Read More »FEATURE: Activision’s toy challenge
Skylanders: Spyro’s Adventure is probably the most retail-friendly game out this Christmas. It has DLC you can only buy in a shop. When the game talks of cross-platform play, it doesn’t mean online multiplayer between a 360 and PS3, it means taking your toys round a mate’s house.It’s innovative in …
Read More »Skylanders takes Activison to ‘unexpected’ territory
Forget video games, Activision is well on its way to establishing a foothold in the toy sector. The firm is talking to retailers and media it has never spoken to before in a bid to ensure Skylanders: Spyro’s Adventure is a hit. The game is almost a reboot for the …
Read More »Activision clarifies social games no-show
Amongst other things, publisher Activision is notable amongst its competitors right now for its decision not to rush into the social gaming market. In December last year CEO Bobby Kotick said that he didn’t view the App Store "as a really big opportunity for dedicated gamers" and that at that …
Read More »Spyro flying to retail in October
Activision’s Skylanders: Spyro’s Adventure will hit UK shelves on October 14th. The multiformat game allows players to use toy figures which can transform into in-game characters via a bundled Portal of Power peripheral. Both the game and the toy packs will be available to buy from day one. The title …
Read More »E3 2011: Skylanders gets cross-platform play
Skylanders: Spyro’s Adventure will be the first title to feature cross-platform gameplay across all three consoles, as well as PC, 3DS and mobile. The title uses special toy figurines to represent characters which, when placed on the bundled Portal of Power, appear in game. After each session, the figures’ onboard …
Read More »E3 2011: Activision’s line-up detailed
Activision has announced full details of its line-up for this year’s E3 Expo. The publisher’s flagship franchise, Call of Duty, will headline its offering in Los Angeles with Modern Warfare 3 and another glimpse at its upcoming social networking service Call of Duty Elite. Focusing on a wider market, Activision …
Read More »Spyro the Dragon returns
As hinted at earlier this week, Activision has announced a major crossover between the toy and video games sectors with a brand new title featuring the iconic Spyro the Dragon. Skylanders: Spyro’s Adventure, which is due out the autumn, will target the 6-12 year old market with a game that …
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