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Tag Archives: skylanders

Skylanders to debut on iPhone and iPod Touch

Activision will this year offer the full-console Skylanders experience to iPhone and iPod Touch owners. The company has revealed that the Skylanders SuperChargers Starter Pack for smartphones will this year support Apple’s smaller portables as well as iPad. Last year’s Trap Team was limited only to Apple’s larger device. The …

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Skylanders Superchargers will ‘take the toy vehicle market by storm’, says Activision

Activision says its new Skylanders game will compete with the likes of Hot Wheels and Corgi. Skylanders Superchargers introduces planes, cars, submarines and boats to the toys-to-life franchise, which will see it moveinto the ‘vehicle’ category of toys. It’s an important move, says VP of Skylanders Josh Taub, because it …

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O2 customers can get free Skylanders from GAME

A Skylanders figure triple-pack is now available for free for O2 customers. GAME has teamed up with the company to give away the goodies to those with the O2 Priority app. Users can use the app to generate a code that will net them the figures from any GAME store. …

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Anki targets Skylanders with September launch

Watch out Skylanders, Anki believes it can become a new force in toys-to-life with its upcoming racing game: Anki Overdrive. Co-founder and president of Anki, Hanns Tappeiner, accused toys-to-life rivals such as Disney Infinity and LEGO Dimensions of ‘just copying Skylanders’, and said that his game will offer retailers something …

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Margin Makers: Guide to Kids merchandise

From the toys-to-life fun of Skylanders and Disney Infinity to the imaginative gameplay of Minecraft, LEGO and LittleBigPlanet, there’s plenty on offer for young gamers. While the majority of kid-friendly titles are now found on mobile, it seems that less is more when it comes to the quality of kids …

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Toys-to-life boom: Disney Infinity and Skylanders see sales spike in early 2015

Skylanders, Disney Infinity and Amiibo are the biggest accessory winners of 2015 so far, with all three franchises seeing major year-on-year growth. Data tracker GfK Chart-Track reports that Skylanders toys are up 44 per cent in units and 25 per cent in revenue for the year-to-date. Meanwhile, Disney Infinity is …

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Will anyone win the toys-to-life war?

It’s a little known fact that the term ‘toys-to-life’ is actually an Activision trademark. The publisher coined the phrase to describe its 2011 game and toy hybrid, Skylanders, and it has since been adopted by executives at Disney, Nintendo and Warner Bros. At that time, Activision hoped Skylanders would go …

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UK retail expects toys-to-life growth as LEGO enters the fray

Leading UK games retailers expect the toys-to-life genre to get even bigger this year with the arrival of LEGO Dimensions. Warner Bros’ game will unite LEGO characters such as Gandalf and Batman, and is coming to Xbox One, PS4, Xbox 360, PS3 and Wii U on September 29th. The title …

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Destiny and Hearthstone make $850m as Skylanders becomes a $3bn franchise

Activision Blizzard has posted full year net revenue of $4.4bn thanks to the success of four key franchises. The publisher says that multiplayer shooter Destiny and card game Hearthstone between them raked in $850m over the last financial year. Bungie’s shooter now has over 16m registered players while the World …

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