MCV/DEVELOP News, events, research and jobs from the games industry
Skylanders has been such a huge success it has made Activision the biggest seller of RFID tech in the world – but Nintendo refused a proposed partnership with the brand. In an in-depth look at the franchise’s history on Polygon, developer Toys for Bob revealed that the game was pitched …
Read More »GAME launches Skylanders Swap Force Club
Skylanders fans now have a place to gather thanks to a new social initiative from GAME. The retailer has today launched its Skylanders Swap Force Club. Members will be invited to meet at scheduled in-store events to not only mingle with fellow players but also get their hands on extra …
Read More »Exclusive Skylanders Enchanted Lightcore Star Strike heading to GAME
Retailer GAME has been named as the exclusive stockist of a new Skylanders figure. The Enchanted Lightcore Star Strike is available in GAME stores from today (March 14th) priced at 11.99. GAME is also offering consumers the chance to buy any two Swapforce characters – including Star Strike – and …
Read More »Skylanders figure releases to become more evenly distributed
Activision is to reduce the annualised focus of the Skylanders brand. The revised strategy will apply to the remaining figures in its Swap Force range, Activision’s Glenn Oliver has told Polygon, which will be released in small groups every few months or so”. There will also be more re-releases of …
Read More »Skylanders franchise reaches $2bn in sales worldwide
Activision has announced the Skylanders series has grossed more than $2bn worldwide. The publisher revealed the milestone during its annual investor call, adding that the figure is current as of December 31st – the end of Activison’s previous quarter. The series surpassed $1.5bn in retail sales as of August 2013, …
Read More »Disney Infinity sells 3m starter sets
Activision's Skylanders given a run for its money in December
Read More »Skylanders games and toys arrive in India
Two years after it took the world by storm, Activision’s Skylanders series has finally made its way to India. The Skylanders games are supplemented with a line of toy figures that can be bought separately and can interact with the game. Distributor WWC has released the first game in the …
Read More »Skylanders Collection Vault iOS app released
Activision has launched a free companion app for its popular Skylanders franchise. The Skylanders Collection Vault can be downloaded now from Apple’s App Store, providing fans a way to browse and manage collections on their iPhone or iPad. The app lets users compare lists with other players as well, and …
Read More »How retail made Skylanders
In his first interview as Activision’s UK MD, Roy Stackhouse speaks to MCV about the success of Skylanders, the launch of Swap Force and why the franchise will live on for years to come… Skylanders: Swap Force arrived last week (Friday, October 18th) – how does this compare to your …
Read More »Toy retailers back Skylanders
The Entertainer, WHSmith, and Toymaster are among the retailers who will be selling video games in the run up to Christmas this year. Those stores, along with Fenwicks, Bentalls and Harrods began offering Skylanders: Swap Force toys after its release last week (Friday October 18th). Activision UK managing director Roy …
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