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Tag Archives: skylanders

Nintendo turned down Skylanders exclusivity opportunity

Skylanders has been such a huge success it has made Activision the biggest seller of RFID tech in the world – but Nintendo refused a proposed partnership with the brand. In an in-depth look at the franchise’s history on Polygon, developer Toys for Bob revealed that the game was pitched …

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GAME launches Skylanders Swap Force Club

Skylanders fans now have a place to gather thanks to a new social initiative from GAME. The retailer has today launched its Skylanders Swap Force Club. Members will be invited to meet at scheduled in-store events to not only mingle with fellow players but also get their hands on extra …

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Exclusive Skylanders Enchanted Lightcore Star Strike heading to GAME

Retailer GAME has been named as the exclusive stockist of a new Skylanders figure. The Enchanted Lightcore Star Strike is available in GAME stores from today (March 14th) priced at 11.99. GAME is also offering consumers the chance to buy any two Swapforce characters – including Star Strike – and …

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Skylanders figure releases to become more evenly distributed

Activision is to reduce the annualised focus of the Skylanders brand. The revised strategy will apply to the remaining figures in its Swap Force range, Activision’s Glenn Oliver has told Polygon, which will be released in small groups every few months or so”. There will also be more re-releases of …

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Skylanders franchise reaches $2bn in sales worldwide

Activision has announced the Skylanders series has grossed more than $2bn worldwide. The publisher revealed the milestone during its annual investor call, adding that the figure is current as of December 31st – the end of Activison’s previous quarter. The series surpassed $1.5bn in retail sales as of August 2013, …

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Skylanders games and toys arrive in India

Two years after it took the world by storm, Activision’s Skylanders series has finally made its way to India. The Skylanders games are supplemented with a line of toy figures that can be bought separately and can interact with the game. Distributor WWC has released the first game in the …

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Skylanders Collection Vault iOS app released

Activision has launched a free companion app for its popular Skylanders franchise. The Skylanders Collection Vault can be downloaded now from Apple’s App Store, providing fans a way to browse and manage collections on their iPhone or iPad. The app lets users compare lists with other players as well, and …

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How retail made Skylanders

In his first interview as Activision’s UK MD, Roy Stackhouse speaks to MCV about the success of Skylanders, the launch of Swap Force and why the franchise will live on for years to come… Skylanders: Swap Force arrived last week (Friday, October 18th) – how does this compare to your …

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Toy retailers back Skylanders

The Entertainer, WHSmith, and Toymaster are among the retailers who will be selling video games in the run up to Christmas this year. Those stores, along with Fenwicks, Bentalls and Harrods began offering Skylanders: Swap Force toys after its release last week (Friday October 18th). Activision UK managing director Roy …

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