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Tag Archives: skylanders

Target achieved: Skylanders is a $1bn franchise

The Skylanders series has now reached $1bn in just 15 months. That’s according to Activision, which has combined sales of toys, accessories, Spyro’s Adventure and Skylanders Giants. It follows Activision chief Bobby Kotick’s pledge to create a new $1bn franchise out of the toy series. The firm says its toy …

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Activision ‘disappointed’ with Wii U launch

Outspoken CEO Bobby Kotick has admitted that his company Activision Blizzard had expected Wii U do fare better than it has for in its short life in the market. "We were somewhat disappointed with the launch of the Wii U,” he told investors when speaking about Nintendo’s machine and what …

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Activision Blizzard posts record revenue, lowers expectation for CoD 2013

Activision Blizzard has released its full year financial report for 2012, recording revenue of $4.8bn thanks to Call of Duty, Diablo, and Skylanders. For the past quarter, ending on December 31st of last year, net revenue was a record $1.77bn – up from 2011’s net revenue of $1.41bn during the …

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Third Skylanders features transforming toys

The third game in the Skylanders phenomenon features characters that can transform. Skylanders: Swap Force comes with 50 new toys, 16 of which can be split in two and mixed together to form different Skylanders combinations. In a demo shown to MCV, a water character called Wash Buckler was given …

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Activision: Skylanders proves there is growth at retail

The phenomenal sales of Skylanders proves there’s strength left in the High Street, says Activision. As we revealed last week, over 6.2m Skylanders toys were sold in the UK last year. And now the company is preparing the third game in the series, which will be revealed in a matter …

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Skylanders toys make up 25% of UK accessories market

25 per cent of all accessories sold in the UK last year were Skylanders toys. Activision’s kids franchise was the UK’s biggest physical games brand last year, with around 6.2m figures sold. Skylanders has been a retail phenomenon and has generated over $500m in the US. It sits just behind …

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In this week’s MCV: Disney vs Activision as toy war heats up

This week’s MCV isnow available to view online – and it features Disney vs Activision as the battle for video game toys begins. We also analyse the challenges faced by HMV, THQ and Play.com and run our exclusive 2012 retail charts. We’ve listed the contents in full below. Download our …

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Activision "flattered" by Disney Infinity

Not even Disney execs would deny the ‘inspiration’ the company took from Activision’s Skylanders when thrashing out its design for Disney Infinity. And indeed, who could blame them? MCV reported last week that Skylanders has grossed over $500m in the US in the last year. But Activision is playing it …

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