Tag Archives: slim

Sony spending £82m on Euro marketing

In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …

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Analyst: 360 Slim on the way

Microsoft could have more than just an Xbox 360 price cut up its sleeve – one analyst believes the platform holder could be on the verge of revealing an Xbox 360 Slim. When asked about the possibility of slimmed down console to rival Sony’s upcoming new machine, DFC Intelligence’s David …

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Sony: Were head-to-head with MS

PlayStation platform holder Sony is in bullish mood ahead of the upcoming launches of both PS3 Slim and PSPgo, believing that its two new machines have given it the footing it needs to square up to the challenge posed by Microsoft’s Xbox 360. We’ve competing very seriously, head-to-head, with Microsoft …

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Sony promises no PS3 shortages

Despite yesterday’s warning from retailer Amazon that the new PS3 Slim is likely to be in short supply come its release next month, SCEE president Andrew House has claimed that his firm has ensured that the transition from the old to the new will be seamless I’m very pleased with …

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Amazon predicts PS3 Slim shortages

Sony’s soon to be released PS3 Slim is already at the top of the Amazon pre-order charts in both the UK and North America – and the retailer is warning that shortages of the console are likely come its release next month. Gamasutra reports that Amazon has contacted those who …

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New PS3 to bring substantial market increase

Sony expects its recently revealed PS3 redesign to reinvigorate the console’s fortunes in the market, hopefully reversing the year-on-year sales declines seen in both Europe and North America. The new PS3 will be a game-changing moment,” SCEA’s director of hardware marketing John Koller told Kotaku. We think it’s the sign …

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Tretton hails tremendous PS3

Speaking on the US PlayStation blog, Sony America president Jack Tretton has hailed the success of Sony’s PS3 for the speed at which the company has moved to launch a redesign. For the original Playstation and the PlayStation 2 we announced revisions of the hardware in the third and fourth …

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Kmart confirms new PS3

The starkest indication yet that Sony is planning to both cut the price of the standard PS3 and announce a brand new Slim redesign has arrived courtesy of an ad currently running on the homepage of US retailer Kmart. The ad, which is on rotation here (as spotted by Kotaku), …

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Telegraph predicts £260 PS3 Slim

Sony will release the long-rumoured PS3 Slim later this year in the UK priced at 260, according to a report in The Daily Telegraph. That will be for the 40GB model, the paper claims. It adds that Sony is also prepping an 80GB SKU which will retail for more. It’s …

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PS3 Slim already in production?

It was the big pre-E3 rumour that never happened, but talk has once again emerged of a slimmed down re-imagining of Sony’s PS3 console, with claims that contracts with manufacturers have now been finalised. Joystiq reports that two Taiwanese manufacturing companies, Foxconn and Pegatron, who already enjoy contracts to make …

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